New Short Film Sees the Hollywood Actress
Searching for Something "Fresh" in South of
France
Global Campaign to Bloom Throughout Summer
Including "Spritz Counter" Public Installation with Bergdorf
Goodman July 17-21 in New York City
HAMILTON, Bermuda, July 8, 2024
/PRNewswire/ -- ST-GERMAIN Elderflower Liqueur announces a new
collaboration with renowned actress Sophie
Turner, who joins the brand in their mission to inspire
people to 'Spritz Up Your Summer'. The multifaceted campaign
launches today with a content series starring Sophie, which brings
to life the bright qualities of the brand's signature cocktail, the
ST-GERMAIN Hugo Spritz. The cocktail serves as Sophie's co-star, as
she searches for her 'perfect match' in the South of France. The campaign will extend throughout
the summer with a Spritz Counter, a playful new take on the iconic
department store beauty counter at luxury retailer, Bergdorf
Goodman, where guests can sample the ST-GERMAIN Hugo Spritz.
"I am thrilled to collaborate with the St-Germain team to help
inspire people to spritz up their summer," said Sophie Turner. "St-Germain Hugo Spritz – is
certainly my go-to cocktail this season".
The ST-GERMAIN Hugo Spritz has exploded in popularity over the
last few years, as people look for new and exciting flavors in the
Spritz category. Jetsetters from all over the world grabbed more
than a slice of sunshine when holidaying in Europe last year to make the cocktail a huge
social media trend, driving +290M
TikTok views and a +512% increase in Google searches in the U.S.
and +231% in the UK at the start of summer*. The perfect cocktail
to enjoy wherever you are, the lighter and brighter tasting
cocktail is made with ST-GERMAIN elderflower liqueur, prosecco,
soda water, and garnished with a mint sprig and lime wedge.
"Sophie was the obvious choice for this campaign, as her
refreshing charm and style embodies the sweeter, brighter and
lighter taste of the ST-GERMAIN Hugo Spritz. Our team is honored to
be partnering with the global star to feature in a joyful, playful
content series that spotlights the cocktail and its qualities" said
Emma Fox, Global Vice President of
ST-GERMAIN. "This campaign marks the beginning of a new phase for
ST-GERMAIN. As the Spritz becomes one of the top 10 most ordered
cocktails according to Nielsen**, we're excited to see how the new
campaign and collaboration with Sophie will inspire even more
people to try the sweeter, lighter tasting, and brighter
Spritz."
To inspire even more people to Spritz Up Your Summer, ST-GERMAIN
is partnering with iconic luxury New York
City retailer Bergdorf Goodman to debut the ST-GERMAIN
Spritz Counter. The experience is set to offer a fresh take
on the quintessential spritz counters of yore, that would be found
in the beauty sections of department stores. Opening its doors to
the public July 17--21, the
ST-GERMAIN Spritz Counter will pop-up on the beauty floor of
Bergdorf Goodman and serve the ST-GERMAIN Hugo Spritz to those
stopping by, before guests will be invited to head upstairs to the
BG restaurant to enjoy the refreshing tasting cocktail, overlooking
Central Park.
The campaign will be amplified through various social and online
video channels. Please see the full ST-GERMAIN Hugo Spritz recipe
below. Be sure to follow both
@StGermainDrinks, @SophieT and @Bergdorfs on
Instagram and use the hashtags #StGermainHugoSpritz and
#SpritzUpYourSpritz to stay in the loop for more exciting campaign
updates, or visit
https://www.stgermainliqueur.com/us/en/sophie-turner/.
CAMPAIGN VIDEO LINK
CAMPAIGN ASSETS
The ST-GERMAIN Hugo Spritz Recipe
Ingredients
- 1 1/2 oz ST-GERMAIN elderflower liqueur
- 2 oz MARTINI prosecco
- 2 oz Soda water
- Mint sprig & Lime wedge for garnish
Directions: Add ice into a wine glass. Pour ST-GERMAIN and top
with sparkling wine and soda water. Stir the drink to combine all
the ingredients. Garnish with a mint sprig and lime wedge.
PR contact:
st-germain@nikecomm.com
Rcroucher@bacardi.com - Brand PR & Influence Director,
Communications, Bacardi Global Brands
ABOUT ST-GERMAIN ELDERFLOWER LIQUEUR
ST-GERMAIN is a French liqueur made using fresh, wild, handpicked
elderflower blossoms. ST-GERMAIN brings a dash of inspiration and a
touch of something playful and unexpected to your favorite
cocktail, be that a Hugo Spritz, Margarita, Elderfashioned, Royale
or a creation of your own design. The fresh, wild elderflowers help
give ST-GERMAIN its distinctive sweet, bring and light taste
that is unforgettable once tasted: indulgent, yet delicate with a
sweetness, and hints of honeysuckle and pear. Gently blended in
France using the Savoir-Faire of
our Master Liqueurist and Master of Botanicals, ST-GERMAIN is
acclaimed for its uncanny ability to add a universally delicious
twist to any cocktail. ST-GERMAIN has received some of the highest
accolades in the spirits industry and has been heralded as one of
the most influential cocktail components of the last decade.
The ST-GERMAIN elderflower liqueur brand is part of the
portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to
the Bacardi group of companies, including Bacardi International
Limited.
Please ENJOY ST-GERMAIN RESPONSIBLY.
ST-GERMAIN, ITS TRADE DRESS AND VIE PARISIENNE EN BOUTEILLE ARE
TRADEMARKS.
*Source: TikTok Search Data (July
2023), 2023 Google Search Trend
Report
**Source: 2023 Nielsen Summer Spritz Trend
Report
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SOURCE ST-GERMAIN Elderflower Liqueur