DUBAI, UAE, June 27, 2024 /PRNewswire/ -- Al Khayyat
Investments (AKI) has been appointed as the exclusive
distribution partner in the UAE for SharkNinja, Inc. (NYSE: SN) - a
global product design and technology company – in a move that
provides more consumers with access to the products that they love.
SharkNinja products will now be available locally for the first
time in the Middle East beginning
in the UAE.
With a legacy dating back several decades, SharkNinja has
transformed from an early-stage appliance pioneer into a portfolio
of trusted, billion-dollar brands across 33 subcategories including
home, kitchen, and beauty products. Powered by two core brands -
Shark and Ninja - the company has a proven track record of bringing
disruptive innovation to market with over 4,500 patents in force
globally, five global innovation centres, and net sales in excess
of USD4 billion.
Shark and Ninja products will now be available across the UAE
through its partnership with AKI Consumer Goods, which has been a
go-to-market partner and growth engine for global brands in the
Middle East for four decades.
SharkNinja will benefit from AKI Consumer Goods' specialised
industry expertise, cutting-edge infrastructure, and best-in-class
service teams. AKI Consumer Goods' expertise already spans a wide
range of categories including food and beverage, health and beauty,
fabric and home care, domestic appliances, and more.
"This is an incredibly exciting partnership for both SharkNinja
and AKI. We have a proud legacy of introducing innovative products
from around the world to our region, positively impacting people's
lives every day. Together, we look forward to opening a new chapter
of international growth for SharkNinja, delivering products and
experiences that exceed consumers' expectations," says Zaid S. Al Khayyat, Managing Director of
AKI.
Tom Brown, EMEA President,
SharkNinja, adds: "We are thrilled to partner with Al Khayyat
Investments to bring SharkNinja's ground-breaking products to
consumers in the UAE. This collaboration marks a significant
milestone in our international growth strategy, allowing us to
reach yet another new market and deliver our exceptional Shark and
Ninja innovative solutions to a broader audience. AKI's deep market
and consumer expertise, as well as its robust distribution network
make them an ideal partner to help us achieve our ambitious goals
in the region."
SharkNinja is among the brands that will benefit from AKI's new
fulfilment centre set to open in the fall of 2024 in Dubai
Industrial City. The state-of-the-art hub will serve as a
cornerstone for AKI's distribution businesses while delivering
greater value to AKI's partners and customers in the region.
Founded in Dubai, UAE, AKI is a
family-owned conglomerate regarded as a pioneer in several
industries in the Middle East,
employing approximately seven thousand people with a presence in
the GCC, Iraq, Jordan, and Egypt. In addition to its legacy in consumer
goods, AKI operates in sectors including pharmaceuticals, medical
equipment, retail, fitness, automotive, environmental services, and
contracting.
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