Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the May 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising. The list includes the global top 100 most popular Bundle IDs for open programmatic advertising across the most popular CTV platforms including Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV. The top supply-side platform (SSP) associated with each Bundle ID is also included in the reports.The rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT), as measured by Pixalate.  The reports also include the top 10 most popular Bundle IDs for each CTV platform for key regions including North America, Europe, Middle East, and Africa (EMEA), and Latin America (LATAM).100 Most Popular Bundle IDs for programmatic advertising in CTV (May 2024)RokuApple TVAmazon Fire TV Samsung Smart TV

Key Findings:

• On Amazon Fire TV, the top 100 Bundle IDs map to 93 distinct CTV apps
• On Roku, the top 100 Bundle IDs map to 72 distinct CTV apps
• On Apple TV, the top 100 Bundle IDs map to 98 distinct CTV apps
• On Samsung Smart TV, the top 100 Bundle IDs map to 75 distinct CTV apps

Top 5 Bundle IDs Based on Global Open Programmatic Ad Spend by Platform, May 2024 Apple TV1. 383457673 (Plex: Watch Live TV and Movies) by Plex Inc.; Top seller as measured by Pixalate: Bright Mountain Media2. 905401434 (Fubo: Watch Live TV & Sports) by fuboTV Inc.; Top seller as measured by Pixalate: Magnite3. 1557287817 (Atmosphere TV) by Rarefied Atmosphere, Inc.; Top seller as measured by Pixalate: FreeWheel4. 661695783 (USA Network) by NBCUniversal Media, LLC; Top seller as measured by Pixalate: Siprocal5. 317469184 (ESPN: Live Sports & Scores) by Disney; Top seller as measured by Pixalate: Google AdExchange6. 1068337978 (Xumo Play: Stream TV & Movies) by Xumo, LLC; Top seller as measured by Pixalate: Nexxen7. 1025120568 (AMC: Stream TV Shows & Movies) by AMC Network Entertainment LLC; Top seller as measured by Pixalate: e-Planning8. 1049006131 (NewsON - Local News & Weather) by NewsON Media, LLC; Top seller as measured by Pixalate: Bat-Ads9. 518317760 (WE tv) by WE tv LLC; Top seller as measured by Pixalate: e-Planning10. 751712884 (Pluto TV: Watch & Stream Live) by Pluto.tv; Top seller as measured by Pixalate: FreeWheelSamsung Smart TV1. g15147002586 (SAMSUNG TV PLUS) by Samsung Electronics Co., Ltd.; Top seller as measured by Pixalate: Magnite2. g17243010190 (ESPN) by ESPN; Top seller as measured by Pixalate: FreeWheel3. g18331012212 (AMC) by AMC Networks; Top seller as measured by Pixalate: FreeWheel4. g19341014141 (Fox Nation) by Fox News Channel; Top seller as measured by Pixalate: Magnite5. g17198010041 (Sling TV) by Sling TV L.L.C.; Top seller as measured by Pixalate: Magnite6. g19068012619 (Fubo: Watch Live TV & Sports) by fuboTV Inc.; Top seller as measured by Pixalate: MetaX7. g18318012160 (History) by A+E Networks; Top seller as measured by Pixalate: MetaX8. com.aetn.lifetime.watch (Lifetime) by A+E Networks; Top seller as measured by Pixalate: Adtelligent9. g18229011675 (Pluto TV) by Pluto TV, Inc.; Top seller as measured by Pixalate: FreeWheel10. g17135009793 (Newsy) by Newsy; Top seller as measured by Pixalate: Xandr Monetize

Roku1. com.hulu.plus.roku (Hulu) by Hulu LLC; Top seller as measured by Pixalate: Magnite2. 74519 (Pluto TV - It's Free TV) by Pluto Inc.; Top seller as measured by Pixalate: Magnite3. 43465 (Fubo: Watch Live TV & Sports) by fubo; Top seller as measured by Pixalate: Magnite4. com.sling.espn.ctv.roku (Sling TV - Live Sports, News, Shows + Freestream) by Sling TV L.L.C.; Top seller as measured by Pixalate: Magnite5. 35058 (Lifetime) by A+E Networks; Top seller as measured by Pixalate: e-Planning6. 46041 (Sling TV - Live Sports, News, Shows + Freestream) by Sling TV L.L.C.; Top seller as measured by Pixalate: Magnite7. 552828 (ViX: TV, Deportes y Noticias) by Univision Communications Inc.; Top seller as measured by Pixalate: Xandr Monetize8. 196460 (Philo) by Philo; Top seller as measured by Pixalate: Magnite9. com.roku.amc (AMC) by AMC Networks; Top seller as measured by Pixalate: House of Pubs10. 73386 (MTV) by MTV; Top seller as measured by Pixalate: MetaX

Amazon Fire TV1. b00kdsgipk (Pluto TV - It’s Free TV) by Pluto TV; Top seller as measured by Pixalate: Magnite2. b019dchdzk (Fubo: Watch Live TV & Sports, Shows, Movies & News) by fuboTV; Top seller as measured by Pixalate: Vidoomy3. b07q7n4gzg (Xumo Play) by Xumo LLC; Top seller as measured by Pixalate: MetaX4. b004y1wcde (Plex: Stream Movies & TV) by Plex, Inc.; Top seller as measured by Pixalate: Magnite5. b00e81o27y (ESPN for Fire TV) by ESPN Distribution, Inc.; Top seller as measured by Pixalate: Google AdExchange6. b07sm3yb4h (NewsON) by NewsON; Top seller as measured by Pixalate: Magnite7. b07bkpfxtj (Philo: Live & On-Demand TV) by PHILO; Top seller as measured by Pixalate: BeachFront8. com.mtvn.vh1android (VH1) by VH1; Top seller as measured by Pixalate: e-Planning9. com.aetn.lifetime.watch (Lifetime) by A+E Networks; Top seller as measured by Pixalate: Index Exchange10. b00odc5n80 (Sling TV: Live Sports, News, Shows + Freestream) by Sling TV LLC; Top seller as measured by Pixalate: Magnite

Why is it important to see the top Bundle IDs for CTV apps?

In CTV advertising, programmatic advertisers use “Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of Bundle IDs has led to confusion around the targeting and measurement of ads, creating a vulnerability that ad fraudsters can exploit. Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.Additionally, the IAB Tech Lab has issued guidelines for the use of app IDs, and OpenRTB 2.6 has offered support for Channel and Network Objects information to avoid overloading the Bundle ID field. Pixalate analyzed more than 1.9 Billion impressions across 5k+ CTV apps with open programmatic advertising to compile this research. 

About PixalatePixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.comDisclaimerThe content of this press release, and the Top 100 Most Popular Bundle IDs for CTV (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may  be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.

Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com