BOSTON and DALLAS, June 25,
2024 /PRNewswire/ -- VizSense, a leading
influencer MarTech agency, celebrates its 10th anniversary
with a transformative rebrand. Under the guidance of newly
appointed marketing executive Kristen
Standish, this milestone is a testament to a decade of
growth. The rebrand reflects VizSense's journey from its inception
to its current position as a leader in the MarTech industry.
"We're full-service, offering attribution, research,
experiential marketing, and PR," said Standish. "We aim to be
thought leaders in MarTech innovation."
The rebrand includes a fresh visual identity with a new logo,
color palette, and slogan showcased on their revamped website. The
site highlights their Fortune 100 portfolio, client testimonials,
and case studies, emphasizing their credibility and experience.
Central to the new site is their proprietary AI technology,
optimizing influencer selection, campaign targeting, and real-time
engagement analysis for precise and efficient campaigns.
VizSense sets itself apart with its end-to-end service,
exemplified by the VizSense Platform, an internally designed client
dashboard formerly known as Bloom. The platform now boasts enhanced
user experience features, including improved loading speeds,
reporting, export options, and a curated campaign audience feature,
allowing clients to view influencers fitting their target
demographics. The redesigned platform also facilitates viewing
individual influencer content and includes an enhanced help
center.
In addition to cosmetic changes, the rebrand includes new
offerings and capabilities. In April, Sandra Guadagnoli was named Vice President of
Insights & Innovation to strengthen research and campaign
efforts. VizSense offers earned media initiatives, sales data
analysis, brand lift and purchasing behavior studies, and bespoke
event conceptualization, planning, and execution. With their tenth
anniversary, VizSense continues to lead the industry with
innovative campaigns and a data-driven approach, expanding into a
full-service agency equipped to meet a broader range of client
needs, driving continued impact for brands.
About VizSense
Founded by Dr. Jon Iadonisi, VizSense revolutionizes the
influencer marketing landscape using advanced technology and social
science. As a full-service MarTech agency, VizSense leverages
cutting-edge technology and innovative strategies to deliver
exceptional marketing solutions. Their proprietary AI-driven
platform optimizes influencer selection, refines campaign
targeting, and provides real-time analytics, ensuring precision and
efficiency in every campaign. With a strong portfolio of successful
campaigns and a commitment to excellence, VizSense continues to set
industry standards and drive meaningful results for its
clients.
Media Contact:
Lily
Gillis
VizSense
lily@vizsense.com
781-910-7838
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SOURCE VizSense