Anticipate a Truly Extraordinary Taste Experience from This
Year's BC Cherry Crop
KELOWNA,
BC, June 25, 2024 /CNW/ - The B.C. Cherry
Association (BCCA) is excited to announce the upcoming 2nd annual
Canadian Cherry Month (July 15 to August 15, 2024), celebrating the
exceptional quality of this year's BC cherry crop and the
resilience of our cherry farmers. While the January deep freeze
resulted in a smaller harvest this year, the cherries that
flourished promise a truly extraordinary taste experience.
"Think of it like a rare vintage wine or artisanal cheese – more
limited in quantity, but exceptional in quality. This year's
harvest might be smaller, but the flavour and juiciness of these
hand-picked cherries will be truly remarkable," says Sukhpaul Bal, President of the BCCA.
BC cherries are legendary for their sweet, plump, and juicy
deliciousness. "This year, we invite Canadian retailers and
consumers to discover the essence of BC cherries in every bite,"
adds Bal. "Each cherry is a testament to the resilience of our
Canadian growers and our unique growing region."
In celebration of Canadian Cherry
Month, the BCCA is launching a consumer campaign to showcase
the exceptional quality of this year's BC cherry crop. The campaign
will feature engaging social media content on the Canadian
Cherry Month Facebook page along
with exciting contests, and special promotions. Through a digital
ad campaign, consumers will also be encouraged to share where they
bought BC cherries, making it easy for their fellow Canadians to
find them. Retailers are encouraged to participate by prominently
displaying fresh BC cherries in-store, inviting customers to
experience their extraordinary flavour and support Canadian cherry
farmers.
About the B.C. Cherry
Association
The B.C. Cherry Association is a non-profit organization
representing B.C. cherry growers, packers and other industry
stakeholders. Its mission is to promote and advocate for the B.C.
cherry industry.
SOURCE BC Cherry Association