New Book Shares Real-World Case Studies for
Discovering and Celebrating Brand Uniqueness
FORT
WAYNE, Ind., June 25,
2024 /PRNewswire/ -- LABOV Marketing, Communications,
and Training announced its President and CEO Barry LaBov has released a new book, The
Power of Differentiation, published by Indigo River Publishing
and distributed by Simon & Schuster. Drawing on more than 40
years of working with executives at Harley-Davidson, Audi,
Bombardier Recreational Products, The Macallan, and more, LaBov
shares real-world experiences and actionable strategies for leaders
seeking to differentiate their brands and products.
View the book trailer here. The Power of
Differentiation is available on Amazon.
There are over 500,000 brands in existence today that
compete for market share on a global scale. It's never been more
challenging to stand out and create a brand that's unforgettable in
the eyes of customers and employees. The Power of
Differentiation offers success stories and practical
step-by-step guidance for discovering and celebrating brand
differentiation. This book is a must-read for business leaders
seeking to transform their brands, separate their products from the
competition, and inspire their employees, customers, and sales
networks.
"The Power of Differentiation moves your
brand from sitting in the middle of the pack to standing out in the
crowd. Highlight your uniqueness! Stand up and be
noticed!"
- Harvey Mackay,
author of the New York Times #1
bestseller "Swim with the Sharks Without Being Eaten Alive"
About Barry LaBov
Barry LaBov is a nationally
recognized, respected author, speaker, brand strategist, and
channel engagement specialist. He is also the President and CEO of
LABOV Marketing, Communications, and Training. Barry is a two-time
Ernst & Young Entrepreneur of the Year recipient and an
inductee into the Entrepreneur Hall of Fame.
Visit https://www.barrylabov.com/.
About LABOV
LABOV Marketing, Communications, and
Training, founded in 1981, focuses on clients with
dealer/distributor/rep networks and multiple locations. These
clients come from a variety of industries, including automotive,
recreational and emergency vehicles, trucking, motorcycles, and
financial services. LABOV specializes in comprehensive creative
development and production in a range of disciplines. In addition
to its Fort Wayne, Indiana,
headquarters, LABOV maintains offices in Indianapolis, Dallas, and Phoenix. Visit www.labov.com.
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SOURCE LABOV Marketing, Communications, and Training