TAIPEI, June 25, 2024 /PRNewswire/ -- On the afternoon of
June 25, the Taiwan External Trade
Development Council (TAITRA) hosted "CHEF'S TABLE: A Culinary
Adventure with Taiwan Halal Ingredients" at the Howard Plaza Hotel,
Taipei. This cooking show featured
renowned chefs from Taiwan,
Indonesia, and Malaysia, who utilized Taiwan's Halal-certified products to create
exquisite dishes. The event underscored Taiwan's dynamic approach to the global Halal
market through culinary innovation and cultural exchange.
The culinary lineup included notable figures such as Chef
Kuan-Min Chen from the Howard Plaza
Hotel, Chef Adie Miartadi from
Indonesia, and Malaysian Chef
Fikree. Together, they showcased their culinary expertise using
Taiwanese Halal-certified ingredients like camellia oil, winter
melon tea, bread crumbs, local dried fruits, and other unique
products. These ingredients were masterfully incorporated into
dishes that blended Taiwanese flavors with Southeast Asian culinary
styles. Additionally, in collaboration with the Howard Hotel,
a unique Middle Eastern-inspired honey cake enhanced with Taiwanese
longan honey and dried red guava was crafted as a special souvenir
for the event.
The event attracted numerous representatives from various
countries stationed in Taiwan and
international buyers. The famous Taiwanese Chef, James, was also
invited to the event to review and taste the food. James said that
he experienced a variety of Taiwanese halal ingredients presented
in different ways during the event which gave him some new ideas..
In addition to the culinary demonstrations, the event highlighted
the potential of Taiwanese Halal products in international markets.
Chef Fikree expressed optimism about the prospects of Taiwanese
Halal spicy sauce in the Malaysian market, appreciating its unique
flavor and potential appeal to Malaysian consumers. Meanwhile, Chef
Adie was pleasantly surprised by the diversity of Halal products
available in Taiwan, noting the
variety and quality as exceptional.
This event also featured a Halal product showcase area,
displaying a series of oils such as camellia oil, black sesame oil,
and pumpkin seed oil, as well as a variety of Halal foods such as
seasonings, chili sauce, frozen hamburger buns, vegetarian chicken
pieces, vegetarian meatballs, fish floss, and winter melon tea
bricks. There were also Halal cosmetics such as facial masks and
lotions, attracting the attention of Muslim representatives and
buyers present at the event.
The president and CEO of TAITRA, Simon Wang said,
"Taiwan has a variety of
high-quality halal ingredients. We hope to take this opportunity to
introduce these ingredients to Muslim consumers. Through continuous
efforts and innovation, we can expand Taiwan's visibility in the global halal
market."
This year, Taiwan has also
proudly maintained its position as the third top non-OIC
destination in the 2024 Global Muslim Travel Index (GMTI) published
by Mastercard and Crescent Rating, highlighting its commitment and
appeal as a Muslim-friendly destination.
The entire event was live-streamed online, allowing an
international audience to witness the versatility and appeal of
Taiwanese Halal products. This event precedes the upcoming Food
Taipei, where TAITRA will continue to promote Taiwanese Halal
products through one-on-one business meetings scheduled for
June 26th. This continuous effort
underscores Taiwan's commitment to
becoming a prominent player in the global Halal market.
Furthermore, this November, the Taiwan Halal Center under TAITRA
is set to target Halal-certified businesses for its first trade
mission to Singapore, Malaysia, and the Middle East, aiming to expand business
opportunities and deepen connections within the global Halal
community. (Ad by TITA)
Through these strategic initiatives, Taiwan is poised to expand its footprint in
the Halal market, continuously innovating and adapting to meet
global needs.
Livestream: https://www.youtube.com/live/8ypc-EuoK9U
Photo -
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