REDMOND,
Wash., June 25, 2024 /PRNewswire/ -- The event
planning landscape has undergone a remarkable transformation over
the years in response to growing environmental concerns. In the
1980s, corporate events were synonymous with extravagance and
excess – especially in the tech sector – when businesses would buy
thousands of tchotchkes for tradeshows like COMDEX in Las Vegas. Becki
Culbert and Julie Lumpkin
have produced tech events for decades for companies like Pixar and
Microsoft. Twenty years ago they co-founded Swift Group, a global
event and program management company, before carbon footprints were
on anyone's radar.
"I remember many late nights in hotel rooms before big shows,
unwrapping box after box of SWAG (stuff we all get)," said Culbert.
"One year a client ordered hundreds of branded, mini flashlights
and each one was packed in its own little box and wrapped with a
plastic bag, along with a battery that was packaged in a separate
plastic bag."
Fast forward to the early 2000s and the tech event scene began
to change. Increased awareness of environmental issues prompted
Culbert and Lumpkin to pursue more sustainable solutions and
provide more eco-friendly product options.
"Our clients want thoughtful, responsibly made items that
enhance the event experiences we create for their customers and
employees," said Lumpkin. "We've made a permanent shift in our
business towards sustainability."
Today, Swift Group embeds this thinking into every step of its
events, from sourcing local, organic catering to partnering with
Halo on recyclable SWAG. Looking ahead, Culbert and Lumpkin see
several sustainability trends poised to shape the future of
events.
"Virtual and hybrid events are here to stay," said Culbert.
"Beyond decreasing the carbon footprint associated with travel, it
also helps companies accommodate people with accessibility
needs." Lumpkin noted there's a growing demand for reusable
products. "People want to invest in high-quality products that
last. That's good for the environment and our clients' brands,
too."
About Swift Group: For over 20 years, Swift Group has helped
companies around the world successfully launch innovative products,
execute marketing programs, and produce unforgettable events.
Clients include Microsoft, PIXAR and Capgemini. For more
information visit SwiftGroupMarketing.com.
Media inquiries: Please contact
info@swiftgroupmarketing.com.
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SOURCE Swift Group