Team One's Legacy Lab Unveils The 2024 Legacy Makers 100 and The Legacy Makers Radar Lists
June 25 2024 - 10:00AM
The Legacy Lab, Team One’s think tank exploring the dynamics of
long-term brand building in a short-term world, has released the
results of its 2024 Legacy Makers 100 and Legacy Makers Radar
lists.
The Legacy Makers 100 is a ranking of brands that
consumers recognize as striving to shape a better future while
simultaneously delivering superior products today. Those on the
list scored highly on The Legacy Maker Index (LMI), a new measure
of brand value based on a company’s dedication to making long-term
contributions to people and society. Final rankings were based on a
national survey of 10,000 respondents that evaluated an extensive
list of brands complied by the top business and communication
schools in the United States.
"The 2024 Legacy Makers 100 study highlights the
growing demand for brands that not only articulate a vision for
positive change, but also manifest that vision through more
exceptional offerings," said Mark Miller, Chief Strategy Officer at
Team One and co-author of Legacy in the Making (McGraw Hill). "The
top-rated brands were those that consumers perceived as keeping
their promises and making a real, measurable difference in their
lives. Our research indicates that people are losing faith in
marketers who make vague promises about a better world, and who
fail to deliver on those promises through more thoughtful
innovations."
This year’s study reveals that true modern Legacy
Maker brands go beyond hollow advocacy to embody their ambitions
through superior product performance. This insight has emerged as a
critical driver of long-term brand strength, with consumers
demonstrating greater loyalty and willingness to pay a premium for
brands that deliver concrete, product-led change in line with their
long-term goals.
The 2024 Legacy Makers 100 brands are:
1. Johns Hopkins Medicine2. Habitat for Humanity3.
Mayo Clinic4. Girls Who Code5. NASA6. Cotopaxi7. TELFAR8. Alvin
Ailey American Dance Theater9. National Geographic10. Filson11. Ami
Colé12. The Museum of Modern Art (MoMA)13. RIMOWA14. Hybe15.
Bombas16. FIGS17. PBS KIDS18. Bugaboo19. Shinola Detroit20. The
Metropolitan Museum of Art (The Met)21. Amazon22. Veja23. Oatly24.
World Surf League25. The Olympics26. Apple27. Simplehuman28. IWC
Schaffhausen29. Arc’Teryx30. Savage X Fenty31. Microsoft32.
H-E-B33. John Varvatos34. Google35. Duolingo36. The Bluebird
Cafe37. Taylor Guitars38. Alo Yoga39. General Electric (GE)40.
Seventh Generation41. On (athletic shoes and performance
sportswear)42. Bill & Melinda Gates Foundation43. Glossier44.
Rent the Runway45. John Deere46. REI47. Sesame Street48. Samsung49.
SXSW50. Aesop51. Lucid Motors52. Intel53. Benefit Cosmetics54.
Crayola55. Medium56. Blue Origin57. OpenAI58. Trader Joe's59.
Caterpillar (CAT)60. Nvidia61. Bang & Olufsen62. AWAY63.
USAA64. Rare Beauty (by Selena Gomez)65. Trek (Bikes)66. GSK67.
Gymshark68. Uniqlo69. Golden Goose70. Calm71. GoFundMe72. Dove73.
Canada Goose74. Moncler75. Kiehl's76. Toyota77. Breitling78. TED79.
Vuori80. Pfizer81. Whole Foods Market82. Canva83. IBM84. UPS85.
Fender Guitars86. Sonos87. YouTube88. Good American89. WNBA90. Miu
Miu91. Pinterest92. Supreme93. St. Regis Hotels & Resorts94.
SpaceX95. Lowe's Home Improvement96. Pixar97. Kashi98. KIND
snacks99. Sony100. Zoom
Alongside The Legacy Makers 100, The Legacy Lab
also unveiled The Legacy Makers Radar list, spotlighting 10
emerging brands that demonstrate the ambition and commitment to
create lasting value. These emerging brands, all under 25 years
old, received high LMI scores, indicating that consumers are
enthusiastic to see how these brands will impact their lives in the
years to come.
The 2024 Legacy Makers Radar list includes:
1. Aimé Leon Dore2. The Citizenry3. Reformation4.
Owala5. The Ordinary (Skincare)6. Depop7. Califia Farms8. MrBeast9.
Olipop10. Rivian
"The brands on The Legacy Radar List represent the
vanguard of a new era in brand building. An era where product
innovation and long-term impact are inextricably linked," said
Miller. "By monitoring these rising stars, we gain invaluable
insights into the future of modern legacy making and the evolving
expectations of consumers."
For more information about the 2024 Legacy Makers
100 and Legacy Makers Radar lists, visit here.
ABOUT THE LEGACY LABLaunched by
Team One in 2012, The Legacy Lab is a Los Angeles-based think tank
exploring the dynamics of long-term brand building in a short-term
world. It focuses on ambitious leaders—remarkable individuals who
have succeeded in making their brands enduringly unique, inspiring,
and influential—even as the times, technology and competition
change around them. The Legacy Lab includes The Legacy Lab
Consultancy, which helps brands build legacies with the
understanding that aspirational brands endure over time and have
lasting value, as well as The Legacy Lab Foundation—a nonprofit
created to invest in leaders and organizations aiming to make a
durable difference in the world. The Legacy Lab is an enterprise of
Team One. For more information, visit The Legacy Lab and follow all
the latest learnings on X, Facebook, and LinkedIn.
ABOUT THE LEGACY LAB FOUNDATIONThe
Legacy Lab Foundation is a nonprofit part of Team One’s Legacy Lab,
created to invest in leaders and organizations aiming to make a
lasting difference in the world. Since 2019, it has been presenting
a scholarship to students who represent the next generation of
Legacy Makers. The scholarship is powered by The Giving Back Fund,
an LA-based nonprofit that facilitates charitable giving. To learn
more about The Legacy Lab Foundation Scholarship, visit:
https://givingback.org/legacy-lab-scholarship.
ABOUT TEAM ONETeam One is Publicis
Groupe’s fully integrated media, digital and communications agency
dedicated to helping premium brands achieve their aspirations in
the modern era. With 450 employees, Team One has six North American
offices, including its Los Angeles headquarters, Dallas, New York,
Chicago, Atlanta, and Boise. Team One clients include Lexus and the
Lexus Dealer Association, The Ritz-Carlton, Marriott International,
The RealReal, HKS Inc, Harman International, Koki hpt, Hewlett
Packard Enterprise, HP Inc., Simplot, and Cathay Pacific. Team One
continues to be recognized for its industry-leading work and unique
culture that encourages innovation at all levels. To learn more
about the agency’s work, team, and innovation ethos, visit
TeamOne-USA.com.
PRESS CONTACT: Sarissa
ThrowerCommunications, Team Onesarissa.thrower@teamone-usa.com