True Religion Announces Two New Jewelry Licensees: K&M Accessories for Women’s Jewelry and NES Group for Men’s Jewelry
June 25 2024 - 9:38AM
Business Wire
True Religion, the iconic global lifestyle, apparel and
accessories brand, today announced two new jewelry licensees:
K&M Accessories for Women’s Jewelry and NES Group for Men’s
Jewelry. Both collections will be available for Holiday 2024 in
True Religion stores, truereligion.com, and select wholesale doors
where True Religion is sold.
“Women’s and Men’s jewelry are key lifestyle categories which
are important to True Religion’s expansion strategy,” said Michael
Buckley, Chief Executive Officer, True Religion. “We know that our
customer loves to stand out and look their best. With this jewelry
collection, we know they won’t be disappointed.”
True Religion Jewelry styles include necklaces, bracelets,
charms, and earrings for women and chains, charms, and bracelets
for men. The collections feature gold and silver finishes, embossed
and enameled logo details, accent stones, and braided fabrications.
Both jewelry collections will be priced approximately at $28 -
$62.
“We are thrilled to partner with True Religion, one of the most
recognizable brands in the world,” said Todd Marcus, President,
K&M Accessories. “It’s an honor to bring their vision for a
jewelry collection to life.”
“True Religion has such an iconic status in the apparel world,
and we are looking forward to helping them expand into jewelry,”
said Michelle Cohen, VP and Creative Director, NES Group. “We are
thrilled to partner with the True Religion team to continue their
growth trajectory in the accessories market.”
About True Religion
In 2002, True Religion emerged onto the Los Angeles denim scene
by blowing up the construction of the classic five-pocket jean.
With its five-needle thread at two-stitch-per-inch process, the
True Religion Super T stitch was instantly recognized for style
that was unlike any other denim brand in the world. True Religion
speaks to the uniqueness found in all of us. The brand is worn by
athletes, musicians, and artists globally to express their
individual style. Delivering an exclusive assortment of iconic
styles, True Religion Brand Jeans focuses on producing high quality
premium denim and sportswear for men, women, and kids.
About K&M Associates
K&M Associates, L.P. (an American Bitrite, Inc. company OTC:
ABLT) is one of North America’s largest suppliers of fashion
jewelry and hair accessories. Its main office and distribution
center are located in Providence, Rhode Island. K&M also has
showrooms and offices in New York City and two office locations in
China for logistics, quality control, and product development
support. K&M successfully serves all levels of retail trade in
the U.S. and Canada, from mass market to upper tier department
stores. K&M’s industry leading licensed and proprietary brands
include Guess®, Vince Camuto®, C Wonder by Christian Siriano, T
Tahari®, Robert Rose®, Berry®, Juicy Couture®, and Jessica
McClintock™. K&M’s recognized marketplace strengths are its
quality product and logistical capabilities, supported by
partnerships with its customers in technology, product development,
sales analysis, and merchandising services.
About NES Group
The NES Group is one of the largest jewelry manufacturers,
designing and distributing internationally in the Fine, Bridge, and
Fashion markets. For over 20 years, our commitment has been to
create beautiful jewelry with careful attention to detail in
design, quality, service, and value. The NES Group pairs strategic
business insight with world-class operations to make our retail and
branding partnerships successful and profitable. In addition to
their extensive private label business, NES host several national
brands including Juicy Couture, Kensie, Badgley Mischka, Nautica,
Bestey Johnson, Jones New York, Nine West, and True Religion as
their newest addition!
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True Religion Media: Berns Communications Group Lori
Rhodes / Michael McMullan lrhodes@bcg-pr.com /
mmcmullan@bcg-pr.com