Freixenet Announces 50th Anniversary of Cordon Negro and Debuts New Look for Iconic Black-Matte Bottle
June 25 2024 - 9:30AM
Freixenet, the globally recognized winery, announces the 50th
anniversary of Cordon Negro, the wine that catapulted the brand to
global recognition. With origins that go back to 1861, Freixenet
has remained a recognized producer within the Cava category, while
committed to honoring the heritage and passion that goes into every
bottle.
“Since the launch of Cordon Negro in 1974, Freixenet has been
the leader and most relevant sparkling wine brand globally,” says
Enore Ceola, CEO of Freixenet Mionetto USA. “We are at a unique
milestone for Cordon Negro, which for five decades has been a
global icon for multiple generations. We are ready to introduce the
brand to the next generation of wine enthusiasts and continue to
build onto the Freixenet legacy.”
“Reaching 50 years of history with Cordon Negro is a pivotal
moment for our winery and the brand,” says Pedro Ferrer Noguer, CEO
of Freixenet S.A. “With Freixenet being a global sparkling leader,
we believe the debut of our new look and ongoing commitment to
meeting the expectation of consumer demands, will further drive
Freixenet’s premiumization as a globally recognized producer.”
Inspired by the Home of Freixenet - Packaging
RefreshDebuting stateside this year, the Cordon Negro
range will have a brand-new look, not only to commemorate the 50th
anniversary of the brand’s international icon, Freixenet Cordon
Negro, but to also support the winery’s commitment to innovation
and storied history of over 150-years.
The new X logo is inspired by the lettering of the original
Freixenet façade at the winery entrance, located outside of
Barcelona, Spain. The Freixenet crest that adorns the Cordon Negro
range has also received a subtle but pronounced design change,
reinforcing the brand’s ethos of inspiring people all over the
world to celebrate life’s moments.
Let the Music Play: Consumer Sweepstakes &
Nationwide Events Celebrate La Vida with Freixenet as we
commemorate the 50th anniversary of our iconic black-matte bottle
recognized worldwide. Freixenet enthusiasts can look forward to
local events that will allow them to take part in the ongoing
celebrations in a market near you. Additionally, Freixenet USA
invites consumers to commemorate and celebrate online with a
dedicated sweepstakes via Freixenet USA’s Instagram page. Live
every 50-days through the end of year, a new giveaway entry period
will open giving one lucky fan the chance to win a branded Pro-Ject
Turntable.
About Freixenet Freixenet (pronounced
fresh-eh-net), best known for its “black bottle bubbly” Cordon
Negro, is a family-owned company that grew from humble beginnings
in rural Catalonia. The roots of Freixenet stretch back to 1861 and
are embedded in the history of two longstanding families, the
Ferrers and the Salas, whose expertise, determination, and
ingenuity intertwined to form the foundation of the company that is
now the number one producer of sparkling wine globally.
Since 2018, Freixenet has expanded the portfolio with the debut
of Ice Cuvée followed by Prosecco and Italian Rosé, and most
recently in 2020 with the launch of Alcohol-Removed that further
meets consumer demands and interests.
Follow Freixenet on Instagram.
About Freixenet Mionetto USAFreixenet Mionetto
USA, the United States subsidiary of Henkell Freixenet, offers a
comprehensive portfolio of premium, iconic sparkling and still wine
brands from renowned producers around the world including Italy,
France, Germany, Spain, England and the United States. Led by
quality and innovation, the company ranks in the top three
sparkling wine companies and number one globally.
For additional news on Freixenet Mionetto USA, visit us on
Linkedin.
Media Contacts:
Suzie Kukaj-CurovicSenior Director, PR & Corporate
CommunicationsSuzie.Kukaj@fxmusa.com |
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Jane ShapiroSenior Manager, PR & Corp. Communications
Jane.Shapiro@fxmusa.com |
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A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5accd1b0-2892-409a-be5a-c5f987f77091