Chinese Culture and Entertainment Group Yuewen Collaborates with the Eiffel Foundation to Boost Global IP Development
June 25 2024 - 9:21AM
Business Wire
On the morning of June 21 (local time), the 10th Bonjour Brand
Forum commenced at the UNESCO headquarters in Paris, France. During
the forum, Yuewen announced a partnership with the Eiffel
Foundation and Bonjour Brand to launch the "Yuewen IP in Paris"
initiative.
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Chinese Culture and Entertainment Group
Yuewen Collaborates with the Eiffel Foundation to Boost Global IP
Development (Photo: Business Wire)
Yuewen, Chinese Culture and Entertainment Group, mainly develops
intellectual property (IP) based on online literature. It has over
200 million monthly active users across all platforms. It has
successfully exported online literature IPs like Joy of Life, The
King's Avatar, and Lord of Mysteries, which have been adapted into
audiobooks, animations, films, and games. Notable successes include
the movies Hi, Mom (grossing over ¥5.4 billion) and YOLO (grossing
over ¥3.46 billion), as well as the TV series Joy of Life (the most
popular Chinese mainland TV series on Disney+).
Under the "Yuewen IP in Paris" initiative, the renowned French
illustrator Antoine Corbineau has been invited to create fresh
visuals for characters from Yuewen IPs, integrating them with
iconic French landmarks like the Eiffel Tower, Arc de Triomphe, and
the Louvre. Characters such as Fan Xian from Joy of Life, Ye Xiu
from The King's Avatar, and Klein Moretti from Lord of Mysteries
will undergo a makeover and be extended into a range of IP
derivatives including trading cards. The inaugural collection of
these derivatives will be unveiled at the "Bonjour Brand
Cooperation Achievements Exhibition" set to take place at the
Eiffel Tower on June 24.
Having collaborated with prestigious brands such as Hermès,
Apple, and Google, Antoine Corbineau aims to showcase the
captivating blend of Eastern and Western cultures through his
designs, illuminating the combined cultural legacies of China and
France on the global platform.
Yuewen, a globally acclaimed IP platform, has outlined
"premiumization and globalization" as its primary focus areas for
2024. Collaborating with partners from the United States, the
United Kingdom, Singapore, India, Japan, and other countries over
recent years, Yuewen has established an extensive IP ecosystem. It
has spearheaded the development of a comprehensive industry chain,
encompassing online literature, physical publishing, audiobooks,
animations, films, games, and derivatives. This approach has
yielded a continuous stream of popular content, facilitating the
entry of its IPs into global markets through various mediums.
The three major IPs featured in the "Yuewen IP in Paris"
initiative exemplify Yuewen's overarching global development
strategy. The first season of the Joy of Life series has been
broadcast in 27 countries and regions across five continents. Its
second season stands as the most-watched Chinese mainland TV series
on Disney+'s streaming platform and is currently being translated
into 12 languages to broaden its international reach. The King's
Avatar novel is accessible in 13 languages, with the English
edition amassing over 130 million electronic reads alone. It has
further been adapted into audiobooks, comics, and animations
tailored for global audiences. Lord of Mysteries, blending Eastern
culture with global elements, emerged as Yuewen's most widely read
Chinese online literature abroad in 2023, earning accolades from
global media as "a work embraced by all cultures."
As Yuewen's global footprint expands, the impact of its IPs
continues to surge. Recently, the Singapore Tourism Board inked a
strategic partnership with Yuewen, leveraging Singapore's role as a
regional and global hub. Enlisting local tourism, venue, and
service resources, the Tourism Board will present popular Chinese
IPs in diverse formats to support Yuewen's international growth.
Last month, the Swiss National Tourism Board unveiled the "The
King's Avatar: 25th Anniversary in Zurich" project in conjunction
with Yuewen. This extended cultural tourism marketing campaign
spanning a year will spotlight Ye Xiu, the protagonist of The
King's Avatar, as the "Swiss Tourism Pathfinder" for 2025.
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Contact: He Xiaomei Company Name: Yuewen Website:
https://www.yuewen.com/ Email: zhangjing.g@yuewen.com