RFG Advisory Continues Growth Journey, Surpassing $5 Billion in AUM and Adding Top C-Suite Talent in First Half of 2024
June 25 2024 - 9:08AM
Business Wire
RFG continues to attract advisors who seek to
build their independent business without compromise
RFG Advisory (“RFG”), an innovator in the wealth
management industry committed to serving independent financial
advisors and their clients, today announces year-over-year assets
under management (AUM) growth exceeding 20 percent. In the first
half of 2024 alone, the firm onboarded five new advisory teams and
hired a trio of industry leaders to accelerate its
evolution. Recently surpassing $5 billion in AUM, RFG has
established itself as the leading platform for entrepreneurial,
independent advisors managing between $50 million and $300 million
who wish to grow and scale their business.
Focused on empowering independent advisors through a fully
supported model, RFG’s rapid expansion highlights the firm's
commitment to powering organic growth. Advisors leveraging RFG’s
award winning platform–which includes branding, marketing,
operations, investment management, business coaching, behavioral
finance and client support–are on average experiencing 19 percent
year-over-year organic growth, significantly outpacing the
industry’s single-digit growth rate. With an integrated
technology platform designed to drive scale and efficiency, RFG
supports growth-minded advisors in establishing their unique brand
and building enterprise value.
“We are all about independence actually meaning something,” said
Shannon Spotswood, president at RFG. “We wake up
every day excited about the opportunity to help our advisors
amplify their brands and maximize their own enterprise value. As we
continue to expand, we remain focused on equipping our advisors
with comprehensive tools and resources to provide an unforgettable
client experience.”
In the first six months of the year, RFG added five new teams,
including Grounded Financial Planning, operated by
grandfather-grandson duo Jamie King and Will King, CFP®;
Crescent Private Wealth, founded by Ahmad Quqa;
Confidence Financial Partners; AimWell Financial, run
by seasoned financial advisor Amy Powell, CFA; and Cooper
Tower Wealth, founded by Brittani Schaffer, CFP®,
ChFC®.
Further, RFG also recently welcomed Abby Salameh as chief
growth officer, Brendan Frazier as chief behavioral officer
and Ken Kim as chief financial officer. It also recruited
Bill Christie as national sales director to develop and
implement strategies for identifying new business opportunities,
and Ashten Legg as director of marketing to enhance the RFG
brand and provide improved marketing support to its advisors.
“I’m delighted to be a part of RFG, a firm that truly embodies a
growth mindset. Its remarkable culture, exceptional talent and
servant-heart mentality are just a few of the reasons I’m thrilled
to have joined,” said Salameh. “We’re just beginning a
transformative journey that will significantly impact the way
advisors serve their clients, and I’m proud to play a role in this
exciting evolution.”
RFG’s foremost priority is striving to deliver an exceptional
client experience for its advisors and their clients. Reflecting
this ethos, the firm is continually upgrading its technology stack,
with recent integrations and partnerships including FMG,
Flourish, FP Alpha, Nitrogen,
Salesforce, CAIS and eMoney. The firm has also
streamlined workflows by introducing a fully digital onboarding
process.
“Innovation continues to be our ace in the hole,” added
Spotswood. “As a ‘client-experience company,’ we created the
RFG Talent Agency to address advisors' biggest pain points:
finding, training and retaining their team. Advisors should be
building their businesses and engaging with clients, not spending a
majority of their time on non-revenue-generating activities. We’re
here to meet their needs, offering supported independence that
enables them to build their business on their own terms.”
Independent firms who are interested in learning more about
partnering with RFG can learn more about its award-winning1
platform at rfgadvisory.com.
About RFG Advisory
RFG Advisory is an innovator in the wealth management industry.
Passionately committed to serving independent financial advisors
and their clients, RFG Advisory prides itself on being a client
experience company first, a technology company second and a
hybrid-RIA third. RFG Advisory delivers a turn-key integrated
platform that provides advisors all the tools and resources they
need to be the CEO of their practice, not the COO, including
turn-key technology, institutional-caliber investment management,
marketing, compliance, business consulting and operational support.
Focused on amplifying independence, advisors who affiliate with RFG
Advisory control all the equity in their business and pay a basis
point fee for access to RFG's investment and technology platform.
Additionally, through RFG Capital, the firm buys stakes in advisor
practices to facilitate succession planning and provides loans to
advisors to enable the move to full independence. To learn more,
visit: rfgadvisory.com. For more information on RFG Advisory's
awards, please visit rfgadvisory.com/awards.
Securities offered by Registered Representatives through Private
Client Services. Member FINRA / SIPC. Advisory services offered by
Investment Advisory Representatives of RFG Advisory, LLC ("RFG
Advisory" or "RFG"), a registered investment advisor. Private
Client Services and RFG Advisory are unaffiliated entities.
Advisory services are only offered to clients or prospective
clients where RFG Advisory and its representatives are properly
licensed or exempt from licensure. No advisory services may be
rendered by RFG Advisory unless a client agreement is in place.
1 RFG Advisory was recently recognized as a 2024 Best Places to
Work for Financial Advisors by InvestmentNews. InvestmentNews
annually recognizes exceptional employers in the financial advisory
sector who prioritize creating a workplace that attracts top
talent, a distinction measured through comprehensive employer and
employee surveys. RFG was included by USA TODAY and Statista in the
“Best Financial Advisory Firms” ranking, recognizing excellence in
the financial advisory industry across the United States. The
ranking is built on an evaluation framework centered around two key
dimensions: recommendations by financial advisors, clients, and
industry experts and a firm’s development of assets under
management. There was no compensation exchanged in consideration
for these awards.
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