Body Fit Training Celebrates Signing of Master Franchise Agreement for Scandinavia
June 25 2024 - 9:06AM
Business Wire
The Global Group-Strength Training &
Conditioning Brand Set to Further Expand European Presence
Body Fit Training (BFT), an Xponential Fitness brand and the
global boutique fitness brand offering 50-minute group strength
training classes led by highly accredited coaches, announced today
that it has signed a Master Franchise Agreement in Scandinavia with
a commitment to open at least 40 studios over the next 10 years.
BFT is the first Xponential brand to enter the Scandinavian
region.
The agreement has been signed with Tage Flugeim, a seasoned
fitness operator who launched his own gym and brought Barry’s
Bootcamp to Scandinavia 15 years ago as the first international
market outside of North America. Scaling the brand to seven
locations, he will now focus on the BFT rollout across
Scandinavia.
“We are excited to expand into the thriving Scandinavian market
for the first time with BFT’s best-in-class group strength training
and conditioning experience,” said Bob Kaufman, President of
Xponential International. “Tage has proven experience growing
fitness franchises in this market and we look forward to seeing
consumers experience the BFT workouts.”
“BFT will be in great hands with Tage Flugeim and his team. He
is a seasoned operator and has had great success developing fitness
brands in Scandinavia,” said Richard Burnet, Director and CEO of
BFT International. “The boutique fitness space is still a
relatively niche offering right across the region which creates a
huge opportunity for BFT to establish itself there. Scandinavians
are passionate and committed to their fitness, so we know they'll
embrace our unique model and we are excited to support Tage and his
team in bringing the BFT product to as many cities as
possible.”
Tage Flugeim will begin with opening a BFT studio in Oslo,
Stockholm, and Copenhagen within 12 months. These studios will
serve as flagship studios in their respective countries. Once they
are successfully established, Tage and his team will focus on
building new partnerships and attracting sub-franchisees, with the
goal to have 20 studios in the first 5 years and 40 BFT studios
across Scandinavia within 10 years.
“BFT checked all the boxes for me due to the quality of the
workouts, the unique approach to strength training sessions, the
thoughtful programming, the emphasis on people, and the inviting,
inclusive atmosphere of the studios,” said Tage Flugeim.
“Scandinavians appreciate foreign fitness brands. We look up to the
US, UK, and Australia, and introducing BFT’s culture, story, and
high-quality workouts to our region will be a perfect fit for
Scandinavia.”
The Master Franchise agreement builds upon the brand’s growing
presence across Europe, with their first studio opening in
Barcelona in March of 2024, marking BFT’s 300th global studio
overall. It also signals the growing demand for BFT outside its
well-established APAC markets, specifically in Europe and the U.S.
The first Scotland BFT studio in Glasgow will open later this month
and the first BFT studios in Indonesia and South Korean are set to
open in July, continuing the global expansion of the brand. The
brand has also experienced strong growth in the United States,
driven by parent company Xponential Fitness, opening 30 studios
across the country in 2023 and expanding further into New Jersey,
Kansas, Missouri, and California so far in 2024.
For more information about BFT, please visit
www.bodyfittraining.com.
About BFT
Founded in 2017 in Melbourne, Australia by fitness industry
veteran Cameron Falloon, BFT offers a community-based 50-minute
group strength & functional training program across 14
workouts. BFT uses science and technology-based training techniques
to drive individual member health goals in an inclusive, coach-led
group environment. By combining cardio with resistance programs,
members benefit from training a different energy system and
different muscle types every day to diversify movement patterns
that aim to reduce fat and create lean muscle. BFT is headquartered
in Irvine, CA and backed by Xponential Fitness, the largest
franchisor of health and wellness brands. To learn more about BFT,
visit www.bodyfittraining.com.
About Xponential Fitness
Xponential Fitness, Inc. (NYSE: XPOF) is a leading global
franchisor of boutique health and wellness brands. Through its
mission to make health and wellness accessible to everyone, the
Company operates a diversified platform of ten brands spanning
across verticals including Pilates, indoor cycling, barre,
stretching, rowing, dancing, boxing, running, strength training,
metabolic health and yoga. In partnership with its franchisees,
Xponential offers energetic, accessible, and personalized workout
experiences led by highly qualified instructors in studio locations
throughout the U.S. and internationally, with franchise, master
franchise and international expansion agreements in 49 U.S. states
and 22 additional countries. Xponential's portfolio of brands
includes Club Pilates, the largest Pilates brand in the United
States; CycleBar, the largest indoor cycling brand in the United
States; StretchLab, the largest assisted stretching brand in the
United States offering one-on-one and group stretching services;
AKT, a dance-based cardio workout combining toning, interval and
circuit training; YogaSix, the largest yoga brand in the United
States; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements, and the largest Barre brand
in the United States; Rumble, a boxing-inspired full-body workout;
BFT, a functional training and strength-based program; and Lindora,
a leading provider of medically guided wellness and metabolic
health solutions. For more information, please visit the Company’s
website at www.xponential.com.
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Media: David Robertson, Fishman Public Relations
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