Agital and EK Creative Join Forces to Elevate Agital’s TikTok and Social Commerce Services
June 25 2024 - 9:00AM
Agital, the agency delivering measurable business results to
marketers and business leaders, today announced the rebranding of
EK Creative as a part of Agital, and the introduction of the
company’s founder, Ethan Kramer, as an Agital Partner and Social
Commerce Practice Leader. The full integration of EK Creative into
Agital significantly enhances the company's capabilities in social
commerce, live selling, and affiliate marketing.
This strategic expansion not only broadens Agital’s expertise,
but also strengthens the company’s innovative partnership with
TikTok Shop, setting new benchmarks in interactive and engaging
online shopping experiences. The amplification of EK Creative’s
capabilities within Agital underscores the company’s holistic
approach to customer-centric marketing campaigns and further aligns
with its vision to drive innovation and deliver superior client
outcomes. Agital’s expanded capabilities offer more dynamic and
comprehensive solutions for brands and marketers aiming to excel in
today's competitive digital landscape.
“Over the past year, working closely under the Agital umbrella
has been a journey of significant growth and learning for EK
Creative,” said Ethan Kramer, Partner and Social Commerce Practice
Leader at Agital. “As we complete our integration, our team is
excited to push the boundaries, pioneering new shopping
experiences, innovating how brands work with creators to drive
social commerce revenue, and scaling our proven live shopping
events that drive remarkable success for our clients."
As part of the rebrand, EK Creative's offerings have been fully
incorporated into Agital's suite of services. Clients of EK
Creative will continue to enjoy the same high-quality service they
have come to expect, now further enhanced by the broader resources
and capabilities of Agital.
"The growth and expansion of Agital is fueled by our desire to
bring the best industry minds and tools under one roof,” said Jeff
Reynolds, CEO of Agital. "Ethan’s vast experience and successful
track record in innovative social commerce strategies make him
invaluable as we strive to deliver more comprehensive,
results-oriented solutions to our clients."
With EK Creative, Agital is setting a new standard in social
commerce. This integration both expands Agital's reach into dynamic
market segments and solidifies its position as a front-runner in
live selling experiences. The company was named the top TikTok Shop
Ads Partner in Q1, and among the top three in live streaming and
overall sales. Working with TikTok enables Agital to leverage
cutting-edge tools and exclusive insights, enhancing its ability to
deliver tailored content that resonates with a diverse, global
audience.
EK Creative and Agital recently orchestrated a TikTok
live-selling event with Willow Boutique that generated $100,000 in
revenue in a single livestream, more than doubling the previous
sales record. This landmark achievement reached 2.8 million
viewers, who added over four million products to their carts. The
campaign significantly expanded Willow Boutique's follower base by
7.8 thousand and showcased the powerful impact of combining
Agital’s innovative strategies with EK Creative’s powerful
expertise.
Ethan Kramer is a seasoned entrepreneur and marketing expert
renowned for his trailblazing work in social commerce. Prior to
joining Agital, he founded EK Creative and quickly carved out a
niche in live-selling platforms and social media campaigns,
transforming how brands interact with consumers in real time. His
innovative approach has been pivotal in developing strategies that
blend technology with compelling marketing techniques to enhance
customer engagement and drive sales. With a keen insight into
consumer behavior and market trends, Ethan has consistently led his
team to deliver campaigns that resonate deeply with audiences,
making EK Creative a valuable addition to Agital’s dynamic and
rapidly growing platform.
About AgitalAgital unites agile strategies and
innovative technology to deliver marketing services that create
measurable impact for its clients, partners, employees, and the
industry. With a national presence and offices in Boston,
Washington, DC, Las Vegas, Phoenix, San Diego, and St Louis, our
insights-driven approach to strategy is redefining how marketing
services are delivered and aligned with clients’ core business
objectives. Agital’s full suite of marketing services encompasses
holistic and channel-specific offerings designed to advance client
performance. From paid and organic search, social media, email,
marketplaces, and programmatic to PR, creative, and web
development, we have the expertise and integrated approach to
achieve client goals. For more information, visit agital.com.
ContactNeil Daviesneil@broadsheetcomms.com