Six-episode series brings Gen Z singles
together to spark connection over Caribou's new iced drink
lineup featuring Fruit Shakers and Energy Drinks
MINNEAPOLIS, June 25,
2024 /PRNewswire/ -- Coffee shops are often
hailed as the perfect first date destination, but this summer,
Caribou Coffee is taking it a step further. In celebration of its
new iced drink menu created with its Gen Z guests in mind, the
premium coffeehouse brand is set to premier a new dating show on
TikTok that will attempt to spark connection between young
singles looking for love (or at least a summer fling). Caribou
announced today that comedian and reality TV star Hannah Berner will serve as the host of the
six-episode series, "Dream Date: A Sip At Love."
Berner, best known for her comedy and podcasts, Giggly Squad and
Berner Phone, was selected as the host based on her ability
to get people of all backgrounds to open up, laugh a little, and
spark genuine conversation and connection while embracing their
true authentic selves.
"I don't know what I love more - a good energy drink or forcing
two strangers to answer personal questions," said Berner.
"So, when Caribou approached me with their idea for Dream
Date (and the promise of unlimited Blue Raspberry Energy drinks), I
knew it was an opportunity I couldn't pass up. We had so much fun
with this match-making experiment, and I can't wait for everyone to
tune in and get inspired to search for their own
sipsuationship at Caribou this summer."
Each short-form episode will feature two contestants in a
speed-date-style setting with Berner at the helm to help determine
if it's a dreamy match or a real pass. Caribou
also released today the trailer for the series, which can be viewed
on Caribou's TikTok channel (@cariboucoffee). The contestants on
the show were selected during a casting call earlier this summer
that was held in Minneapolis,
Minn., where Caribou is headquartered.
"We really wanted to shake it up this summer, and after
lots of conversations with our Gen Z guests, we concluded that
they love four things: energy drinks, Fruit Shakers, afternoon
treats…and dating shows. What better way to connect with this
important audience through a TikTok dating show than with the
beloved Hannah Berner," said Caribou
Coffee Chief Brand & Marketing Officer, Erin Newkirk. "Caribou is already known for
being a place of community - a familiar spot where people feel at
home while making new connections or catching up with lifelong
friends. We can't wait to help spark even more
relationships this summer!"
Guests who frequent Caribou will recognize the drinks featured
on the show from the brand's latest drink menu innovations, which
include both Fruit Shakers and Energy drinks. The new, permanent
iced beverage line that launched in early May boasts 11 options
made with fruit-forward flavors that make for the perfect first
date drink.
Fruit Shakers are expertly crafted with real ingredients. These
shaken, caffeine-free beverages combine real fruit and fruit
juices with coconutmilk to provide a creamy texture that
enhances the flavors. Fruit Shakers are available in three
flavors: Strawberry, Peach and Berry Punch.
For guests looking for a bolder beverage, Caribou's Energy
drinks come in four fun, fizzy flavors and a caffeine boost to
help supercharge the summer. The Blue Raspberry, Strawberry
Pineapple, Peach Mango and Pomegranate Acai options can also be
customized with a lemonade base to switch-up the taste
without losing the caffeine.
All of Caribou's handcrafted drinks are clean label, meaning
there are no artificial colors, sweeteners, flavors or
preservatives.
The first episode will air on June 26,
2024 on Caribou Coffee's TikTok channel, with
highlights on Instagram (@cariboucoffee). New episodes will
air each week throughout the summer.
For more information, follow Caribou Coffee on TikTok or visit
cariboucoffee.com.
About Caribou Coffee
Caribou Coffee provides
high-quality, handcrafted coffee-forward beverages and craveable
food options in more than 800 coffeehouses worldwide. Known for a
commitment to sustainable practices and making a difference,
Caribou Coffee serves 100% Rainforest Alliance Certified coffee
beans and crafts each menu item with the purpose to create
day-making experiences. This passion for premium is also why
Caribou Coffee makes every handcrafted beverage with only
high-quality ingredients, like real chocolate chips, and no
artificial flavors, colors, sweeteners or preservatives.
Caribou Coffee has 334 company-owned,
143 non-traditional and 335 franchise locations in
11 countries, as of March 26, 2024.
Caribou Coffee is part of a portfolio of complementary brands bound
by common values, Panera Brands, comprised of Panera Bread®,
Caribou Coffee® and Einstein Bros.® Bagels.
To learn more about Caribou Coffee, visit
CaribouCoffee.com and follow the coffeehouse on Facebook,
Instagram, TikTok, X or LinkedIn. Sign up for Caribou Coffee's
loyalty program, Caribou Perks®,
at cariboucoffee.com/perks or text "Perks" to
762-CARIBOU.
Media Contact:
Taryn
Parker
taryn.parker@spoolmarketing.com
847-380-0375
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SOURCE Caribou Coffee