NEW
YORK, June 25, 2024 /PRNewswire/ --
Award-winning designer Avantika
Malhotra debuted her Spring
Summer 2024 Collection in September 2023, as a testament to her ongoing
fascination with the depths of the ocean.
Presented at New York Fashion Week, this collection
encapsulates Malhotra's design DNA, blending traditional elements
with contemporary silhouettes.
The collection has won two awards at the Muse Design Awards for
runway collection and prĂȘt-a-porter and the silver award for
womenswear at the International Design Awards, reflecting its
quality, innovation, and impact in the fashion industry. Since its
debut, the SS24 collection has consistently been in high demand,
with stylists frequently pulling pieces for various occasions and
editorials.
Malhotra's SS24 collection, a ready-to-wear interpretation of
her previous avant-garde work 'Whispers in the
Current', showcases her ability to transform concept-driven
collections into ready-to-wear. Notably, 'Whispers in the
Current' garnered significant acclaim, winning eight
awards, including a NY Product Design Award for 'designs for
social impact'.
The collection's dynamic colour palette is inspired by the
ocean, incorporating blues, purples, and bright yellows in
flowing, sheer fabrics and unique print designs. Sublimation
prints, inspired by sand markings from tidal movements, add depth
and visual interest to the garments.
Intricate cut-outs and textural contrasts between crepe and
organza highlight natural silhouettes, creating a sense of floating
fabric that echoes the fluidity of water.
Malhotra explains, "I wanted to capture the
intrigue and curiosity of the beauty you find within something
unknown, blurring the lines between what is real and a
reflection".
Inspired by underwater landscapes and yellow diving boats from
her childhood, the collection reimagines classic pieces with a
modern feel. The runway presentation, complemented by music from
DUST ULTRA, was described by fashion critics and audiences as
refreshing and invigorating.
The collection, manufactured entirely in New York City's Garment District using
responsibly sourced materials, underscores Malhotra's commitment to
local, ethical production and sustainability.
The collection is ready for stylist pull requests. For custom
enquiries, contact info@avantikamalhotra.com and visit
avantikamalhotra.com for more information.
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SOURCE Avantika Malhotra