Florida-based skincare company receives one of the beauty industry's highest recognitions for its cruelty-free practices and products

ästhetik skincare, the Florida-based clean skincare brand founded by esthetician Alexis Pfropper, is officially Leaping Bunny certified. Leaping Bunny is one of the beauty industry's highest recognitions for cruelty-free practices and product development, and ästhetik skincare has been committed to being cruelty-free since its inception.

"Being a cruelty-free skincare company was always a priority for me, and I could not be happier to be recognized by Leaping Bunny for our efforts," says ästhetik skincare founder Alexis Pfropper. "Leaping Bunny is the authority on cruelty-free cosmetics and personal care products. Their seal of approval on our products and development processes is a testament to our hard work in creating ethical, clean and affordable skincare products. I'm so happy to see my brand listed in their Compassionate Shopping Guide. This is a milestone for me personally and for the company."

All ästhetik skincare products are developed from plant-based ingredients and never tested on animals throughout any stage of the development process. ästhetik skincare aims to educate consumers on the importance of safe, sustainable skincare products and help them make informed choices regarding their skincare routine. In addition to being plant-based and participating in sustainable business practices, the company developed its reef-safe sunscreen formula with conservation in mind.

"As a Florida girl, sun safety and ocean conservation are always top of mind," adds Pfropper. "Making sure our sunscreen is reef-safe was very important to me, and that is why I put so much time and effort into creating a reef-safe and effective formula. We take that same approach with all our products to ensure they are safe for both the environment and our customers."

ästhetik skincare is a Florida-based brand created by 30 under 30 sensation Alexis Pfropper, a skilled esthetician and entrepreneur. Pfropper, frustrated by the current skincare landscape, developed her product line out of her Punta Gorda spa, using effective, clean ingredients backed by the science of pure skin™. ästhetik skincare products are made with plant-based ingredients and never tested on animals. The company is also fully women-owned and operated and uses renewable, sustainable and recyclable packaging and ingredients.

Learn more about ästhetik skincare's product line at www.asthetikskincare.com.

About ästhetik skincare

ästhetik skincare, a Florida-based clean skincare brand, is dedicated to the Science of Pure Skin™. Founded and created by 30-under-30 sensation and skilled esthetician and entrepreneur Alexis Pfropper, ästhetik skincare was developed to be a real skincare solution – made from real, clean ingredients that produce real results for real people. Pioneered out of Pfropper's ästhetik spa in Punta Gorda, ästhetik skincare's revolutionary products are made from plant-based ingredients and are never tested on animals. ästhetik skincare is proudly women-owned and operated. www.asthetikskincare.com

About Leaping Bunny

By 1996, 'cruelty-free' shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of 'cruelty-free' or 'animal friendly' without the participation of animal protection groups.

In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. We work with companies to help make shopping for animal-friendly products easier and more trustworthy.

Hilari Barton Trevelino/Keller hnbarton@trevelinokeller.com