Company matches freelance finance experts with firms looking for
niche skills to drive efficiency and growth
CHICAGO, June 25,
2024 /PRNewswire-PRWeb/ -- According to a survey
conducted by The American Institute of Certified Public Accountants
(AICPA), finding qualified staff is the most pressing concern for
accounting firms. The accountant shortage is causing strain for the
industry, so understanding new ways to manage capacity and retain
talent is key.
When your accounting team is already spread
thin and there is increasing pressure to be more strategic, it's
time to embrace alternative staffing methods that are flexible and
dynamic.
Paro, a leading AI-powered growth platform that delivers finance
and accounting solutions to businesses through its network of
freelance talent, offers a seamless blend of U.S-based experts,
insights, and technology to help CPA firms quickly find qualified
talent.
"When your accounting team is already spread thin and there is
increasing pressure to be more strategic, it's time to embrace
alternative staffing methods that are flexible and dynamic," said
Kristen Mello, General Manager, Paro
for CPA Firms. "This can improve morale, reduce burnout, and more
effectively help CPA firms manage the day-to-day, while having the
capacity to take on new clients and projects to grow their
business."
This year's AICPA survey highlighted the many staffing-related
concerns that are top of mind for accounting firms of all
sizes:
- The two largest firm categories named "retaining qualified
staff" as their No. 2 issue.
- Small to midsize firms listed "developing the next generation
of firm leaders" as a top five concern.
- The largest firms named "effective staff utilization and
management" among their top five concerns.
- Firms with 6–10 professionals recognized the aging of
owners/partners as a concern, reflecting the need for firms to
focus on leadership development.
No matter the need, Paro can match a business or accounting firm
with uniquely skilled finance experts - from CPAs with public
accounting backgrounds to auditors and strategic finance
professionals - that deeply understand the space and help build for
the future. Its patent-pending AI-matching technology identifies
and matches businesses with the precise financial expertise needed
20 times faster than traditional recruitment.
About Paro
Paro is an AI-powered marketplace that delivers finance,
accounting and AI solutions to businesses through a combination of
expert fractional talent, data-driven tools and guiding insights.
By harnessing the power of people and technology, its growth
platform provides flexible options, ranging from transaction
processing support to corporate development and financing strategy,
to solve core business challenges and drive growth. The result
enables businesses and experts to go beyond even their loftiest
goals.
Media Contact
Addie Reed, Paro, 1 312-766-5515,
addie.reed@finnpartners.com, www.paro.ai
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SOURCE Paro