Results show HOYA Vision Care North America Continues to lead
the lens industry in customer and lab satisfaction
HOYA's Visionary Alliance loyalty program promotion builds on
research findings, offers an offset to economic conditions
LEWISVILLE, Texas, June 25,
2024 /PRNewswire/ -- Ophthalmic lens technology
leader HOYA Vision Care North America announced new data from
a recent survey1 among eye care professionals (ECPs).
Based on their direct responses, independent practices perceive
HOYA as a champion among the top lens manufacturers, with proven
results in lens designs, AR treatments, and photochromic lenses
compared to others in the industry.
The nationwide survey of over 800 independent eye care
professionals spanned multiple business areas, including product
satisfaction, customer service, manufacturing labs, loyalty program
rewards, benefiting ECPs' businesses, and patient satisfaction.
"In support of HOYA's mission to improve life through vision, we
must champion our customers while providing innovative lens
technologies backed by superior customer service," said
Eduardo Martins, President of HOYA
Vision Care, North America.
"HOYA's recent investments in numerous new lens technologies and
exceptional lab services demonstrate our commitment and elevate our
brand as a trusted partner. Further, our Visionary
Alliance™ loyalty program supports customers as they navigate
the current economy, and the rebates help them invest in their
practice, reward staff, and deliver valuable savings to their
patients."
Key findings from the survey:
- 95% of ECPs dispensing HOYA's Super HiVision® EX3™
or EX3+™ were satisfied with its performance
- 93% of ECPs dispensing HOYA's MySV™, iD LifeStyle®
3, and iD MyStyle® 2 were satisfied with their
performance
- 92% of ECPs dispensing HOYA's Sensity® lenses were
satisfied with its performance
- HOYA's Super HiVision Meiryo® EX4™ had the highest
ECP net promoter score of any lens product surveyed
Visionary Alliance Summer Offer
Between July 1 and September 30, 2024, new and
current Visionary Alliance™ members can receive extra rebates of up
to $15 per order on top of current
rebates offered by HOYA, including VSP bonus rewards. ECPs who wish
to participate but aren't currently members can enroll in the
program without commitments or contracts.
"As a trusted partner, it is critical that we
carefully track underlying consumer trends and react accordingly to
support the success of ECPs, especially when we hear consumers are
cutting back in some communities," said Matt Pope, Senior Marketing Director at HOYA
Vision Care, North America. "We
believe these additional rebates will help practices' bottom lines
and help patients continue to get top quality."
The offer applies to iD LifeStyle® 4 and MySV™
lenses combined with HOYA's Super HiVision Meiryo® EX4™
coating and Sensity® Family of photochromics.
Schedule a discussion with a HOYA Business Consultant through
go.hoyavision.com. Full terms and conditions can be found on
the Visionary Alliance website.
About HOYA Vision Care
As a global leader in optical
technology, HOYA Vision Care is dedicated to providing innovative
vision care solutions for every stage of a patient's life. A
steadfast partner to Eye Care Professionals around the world, it
stands at the forefront of optical excellence. With a global
presence consisting of 43 laboratories and a growing team of 20,000
employees, HOYA Vision Care delivers innovative lenses and other
vision care solutions to millions of people in 110 countries. For
more information or to get in touch,
visit hoyavision.com/en-us/.
1 HOYA 2024 Brand Tracker Study – Report of
Findings among third-party independent US ECPs,
n=805. Asked to rate satisfaction with HOYA's brand,
products, labs, and market perceptions.
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SOURCE HOYA Vision Care, North
America