The Mission-Driven Brand Wants Everyone to Feed Their Brains and
Fuel Their Bodies
LOS
ANGELES, June 25, 2024 /PRNewswire-PRWeb/ -- In
honor of Brain Awareness Month, MOSH, the mission-driven Brain
Brand® co-founded by mother-son duo Maria
Shriver and Patrick
Schwarzenegger, is launching its retail-ready rebrand and
new formulation of their protein bars that fuel your body and
brain. Featuring science-backed Cognizin® for attention and focus
support, MOSH is positioned to become a category leader.
MOSH isn't just a mission-driven company.
Mission is built into every fiber of our brand, from our packaging
to ingredients and proceeds. And because we go the extra mile, MOSH
is bound to spark conversations, ignite change, and illuminate
paths to a brighter, healthier future.
MOSH is the bar that gives back to your brain, body and the
greater good. Maria and Patrick are on a mission to change the
narrative surrounding Alzheimer's care. The original MOSH bar was
born from a personal journey after Maria lost her father, Sargent
Shriver, to Alzheimer's. This ignited her and Patrick's shared
dedication to encourage every generation to nurture their brain
health actively. Now, off the heels of their Shark Tank appearance,
MOSH is taking brain and body wellness to the next level with even
better ingredients and new packaging that will lure shoppers in
from aisles away, starting at 400 Sprouts Farmers Market retail
locations nation-wide.
MOSH co-founder Maria Shriver
believes that the company's future is as bright as its new
packaging. She says, "MOSH isn't just a mission-driven company.
Mission is built into every fiber of our brand, from our packaging
to ingredients and proceeds. And because we go the extra mile, MOSH
is bound to spark conversations, ignite change, and illuminate
paths to a brighter, healthier future."
MOSH's 10 delicious protein bar flavors each boast packaging
with bright, inviting colors to stand out on shelf and convey the
brand's lighthearted approach to an often daunting topic.
To go along with this new look, MOSH is also debuting a new
formulation—and it's smarter than ever. MOSH is now the first and
only protein bar with Cognizin®, a premium nootropic that supplies
the brain with a patented form of citicoline. Clinically tested for
efficacy, this ingredient has demonstrated support for attention,
and memory in healthy adults. Combine Cognizin® with MOSH's
Signature Brain Blend—including lion's mane, ashwagandha, omega-3s,
and vitamins B12 and D3—and these bars are a cognition
powerhouse.
Shriver's co-founder Patrick
Schwarzenegger elaborates and shares, "To us, this is so
much more than a rebrand. This is a result of us listening to our
community and innovating beyond their requests. We took MOSH a step
further. Now, when shoppers see our new ingredients and bright
packaging on the retail shelf, caring for their brains will easily
be top of mind."
To MOSH, change goes deeper than an aesthetic refresh: Change is
good for the brain. With this new look and formula, the Brain
Brand® is doubling down on its mission to inspire optimal cognitive
health at every stage of life. Every purchase helps fund research
for the Women's Alzheimer's Movement (WAM) at Cleveland Clinic, and
MOSH's customers are part of the solution with every bar they buy.
MOSH has already donated $150,000+ to WAM, and a portion of the
donation funded a grant, researching the impacts of ultra-processed
food on the brain.
"MOSH protein bars are the perfect synergy between a branded
ingredient like Cognizin® that stands out in the brain supplement
market for its extensive scientific research, and Maria and
Patrick's dedicated efforts to actively nurture people's brain
health," says Karen E. Todd, RD, and
Vice President of Global Brand Marketing, Kyowa Hakko USA.
The MOSH team is thrilled to unveil select flavors of their new
protein bars in the brand's newest and largest retailer, Sprouts
Farmers Market.
Available on MOSH's website, Thrive Market, and select
retailers, brain health lovers can purchase a 12-pack of MOSH bars
for $43.99. Explore their new look at
moshlife.com.
About MOSH
Founded by mother-son duo Maria
Shriver and Patrick
Schwarzenegger, MOSH is born from a deeply personal journey.
Witnessing a loved one's struggle with Alzheimer's ignited their
shared mission to encourage others to proactively care for their
minds. United by this purpose, Maria and Patrick champion every
generation to nurture their brain health actively. Their unwavering
dedication has inspired MOSH's first collection: nutrient-dense,
protein bars that fuel your body and brain. To Champion the Cause,
a portion of proceeds are dedicated to fund brain health research
through the Women's Alzheimer's Movement at Cleveland Clinic, as
MOSH is anchored in pillars of nutrition, education, research and
tools.
Explore the MOSH at moshlife.com and join the conversation
on Instagram, Facebook @moshlife and TikTok @mosh_life.
About Cognizin®
Cognizin® Citicoline, manufactured by Kyowa Hakko Bio Co., Ltd., is
a clinically studied and branded form of Citicoline, a natural
substance made endogenously in the body and especially vital to
brain health. Citicoline is a potent brain-health nutrient. A
proprietary form of citicoline, Cognizin® is manufactured through a
fermentation process and has been clinically studied to support
focus, attention, and memory. Cognizin® is also highly stable,
GRAS, ultra-pure, and allergen-free. For more information on
Cognizin®, visit Cognizin.com.
Media Contact
Nikki Gryll, MOSH, 847.910.3008,
nikki@knackpr.com
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SOURCE MOSH