DONGGUAN, China, June 25, 2024 /PRNewswire/ -- Huawei shared
during Global Eco Summit as part of the annual Huawei Developer
Conference (HDC) 2024, on the importance of Chinese tourists'
favouring cultural elements in domestic and overseas travel – the
central theme of discussion.
China's Cultural Tourism
Market: Unlocking Great Potential
Quest Mobile research revealed significant trends in user
engagement and online advertising in China, including strong market interest in
beauty, luxury goods, general e-commerce, and automobiles; and a
rapidly growing cultural and tourism market, with content platforms
becoming vital in shaping consumer trends.
The World Tourism Barometer Q1 2024 notes China's expected return to 80% by the end of
2024, surpassing 2019 levels by the end of 2025. Chinese
international tourism has shifted towards diversified, immersive
travel destinations, with Gen Z and millionaires seeking unique
experiences to share online. Language translators, QR code
payments, accurate navigation, and automatic recommendations, will
be pivotal in attracting Chinese travellers, presenting the
opportunity for brands to leverage mobile ads.
Quest Mobile's research indicates strong recovery of outbound
tourism in China, with increasing
user discussions and a year-on-year growth in monthly active users
for outbound travel-related apps. Its younger demographic is
influenced by visa-free policies and exchange rates.
Local entertainment and tourism are booming – with key mobile
internet sub-sectors, flight information, travel tools, train
services, and hotel services seeing significant YoY growth. Movie
and performances grew by 50.7%, flight information by 37.1%, travel
tools by 35.4%, train services by 28.8%, and hotel services by
20.7%.
Additionally, Chinese travellers are focusing on cultural
elements. Domestically, county-level cities are attracting young
users through music festivals and cultural tourism IPs. Cultural
and tourism bureaus are collaborating with content platforms and
brands to promote local culture and tourism.
With over 580 million global MAUs of Huawei devices globally,
Petal Ads is uniquely positioned to connect brands with the
Chinese audience, particularly in the luxury and travel sectors.
Their latest offering, the Petal Business Index (PBI), empowers
brands to understand consumer considerations of brands within the
Huawei Ecosystem. It serves as a barometer of brand marketing
momentum. Leveraging the PBI helps brands reach Chinese audiences
through Petal Ads, by providing precise insights into consumer
behaviour and preferences.
Reaching Premium Chinese Tourists: Tailored
Strategies
Huawei last Friday hosted a workshop for Barcelona Tourism
stakeholders in Beijing, China,
discussing strategies for attracting premium Chinese tourists to
Barcelona. This included
de-seasonalising tourism in Barcelona by increasing visitors during peak
periods (Lunar New Year, Golden Week), decentralising tourism by
extending average length of stay and offering high-quality
experiences in lesser-known tourist spots, and raising average
spend by offering more attractive local products including
Michelin-starred restaurants, luxury retail spots, and
wineries.
About Petal Ads
Petal Ads, Huawei's mobile ad platform, connects
publishers, advertisers, and marketers globally. Boasting over
360,000 publishers and a wide industry range with more than 200
sectors, it enables agencies and businesses to reach over 730
million new customers worldwide. https://ads.huawei.com/
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