DUBAI, UAE, June 25,
2024 /PRNewswire/ -- Hisense, a leading global home
appliance and consumer electronics brand, ranked No. 2, globally,
for TV shipments from 2022 to Q1 2024, steps into the spotlight
with a new ambassador video. The brand has partnered with its
Global Ambassadors, Iker Casillas
and Manuel Neuer, to celebrate
delivering the ultimate UEFA EURO 2024™ game-watching experiences
for fans.
As an official partner of UEFA EURO 2024™, Hisense
recently launched its 'BEYOND GLORY' campaign, appointing the two
renowned goalkeepers as Hisense Global Campaign Ambassadors. The
campaign celebrates the relentless pursuit of excellence shared by
footballers aiming for EURO 2024™ honours, whilst highlighting
Hisense's commitment to pushing boundaries in the home appliance
industry.
Both iconic goalkeepers represent absolute dependability,
ensuring their teams' success — just as Hisense is committed to
enhancing its customers' lives with
innovative and reliable technology.
Ambassador video link: https://youtu.be/AdQDBDhW8qk
The new ambassador video stars display their skills against a
showcase of innovative Hisense EURO 2024™ 'Hero' products designed
to enhance everyday life. They playfully interact with a product
line-up, including the Hisense ULED Mini-LED TV, Laser TV, Smart
Washing Machine, PureFlat Smart Refrigerator, and Energy Efficient
Air Conditioner. As the tournament progresses, consumers can enjoy
Hisense's innovative products, with great deals through local
retailers and e-commerce platforms.
The campaign marks the third
consecutive UEFA European Championship™ that Hisense has partnered
with, offering a valuable opportunity to further connect the
Hisense brand with consumers worldwide. This year, UEFA has granted
exclusive rights to Hisense as the official VAR screen provider for
UEFA EURO 2024™. This is the first time that UEFA has granted the
exclusive rights and interests for VAR display, which signifies
that Hisense's technology has been tested and recognised.
About Hisense
Hisense, established in 1969, is a global leader in home
appliances and consumer electronics, operating in over 160
countries. Specialising in multimedia, home appliances, and IT
solutions, Hisense prioritises integrity, innovation, and
sustainability.
With over 50 years of expertise, Hisense offers top-quality
products, exceptional after-sales services, and extensive
warranties. The company pioneers cutting-edge technologies such as
the high laser TV, ULED Local
Dimming Backlight Control and chip technology, developing
8K ultra -definition display chips,
TV SoC chips, and AI chips. Beyond consumer electronics, Hisense
excels in B2B industries, such as intelligent transportation,
medical technology, and optical modules.
Hisense proudly owns and has acquired renowned brands, including
Toshiba TV, Gorenje, Kelon, Ronshen, and Asko, solidifying its
position in the market. As a sponsor of major sporting events,
Hisense has been associated with events, such as the 2022 FIFA World Cup, UEFA Euro 2020 and UEFA Euro
2024 Germany, and clubs such as Paris Saint-Germain.
With 34 industrial parks, 25 R&D centres and 66 overseas
companies, Hisense continues to lead the industry with a diverse
range of products. With regional headquarters in Dubai, UAE, and 5 offices across the
MENA region, Hisense ensures efficient manufacturing, innovation,
and distribution, to meet the evolving needs of consumers in the
market. Stay updated with all the latest developments on the
website: https://hisenseme.com/
Photo:
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SOURCE Hisense Middle East