MoEngage Launches Purpose-Built Solution Aimed to Help Financial Institutions Adapt Faster to Evolving Consumer Expectations
June 25 2024 - 2:29AM
Business Wire
Leading customer engagement platform, MoEngage, has launched
'MoEngage for Financial Services', a purpose-built solution to help
financial institutions accelerate digital customer engagement.
In a world where exceptional customer experiences are key,
enterprises in Financial Services are often stuck with outdated
marketing tools that make it difficult for them to offer contextual
and personalised digital experiences in real-time.
Raviteja Dodda, CEO and co-founder of MoEngage, said: “Over the
years, several large banks, insurance providers and securities
firms from Asia to North America have upgraded to MoEngage. The
results we have been able to deliver for our customers in this
space gave us the confidence to launch a purpose-built solution for
financial services.”
“Industry-first features that enable faster data ingestion
through direct connections with data warehouses and robust security
through Personally Identifiable Information (PII) masking, PII
encryption, and Software Development Kit (SDK) encryption makes
MoEngage the perfect solution for financial brands to unify and
analyse data, understand customer expectations, automate customer
journeys and engage them contextually across all digital channels,”
he added.
'MoEngage for Financial Services' also empowers finance brands
to send and manage critical alerts, service messages and
transactional alerts using just a single API. This unified,
cost-effective, multi-channel messaging infrastructure has built-in
options to prioritise channels and set up fallbacks to ensure no
delivery failures.
MoEngage provides a single, secure platform that enables easy
and frictionless interactions between customers and financial
brands, whether through mobile apps or web browsers.
Get more information about 'MoEngage for Financial Services'
here: https://www.moengage.com/industries/financial-services.
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sarah.cole@fieldworksmarketing.co.uk