Six NEW Drinks! SONIC Introduces Premium Lineup of Curated Beverages with NEW Flavorista Favorites Menu
June 24 2024 - 9:00AM
Business Wire
SONIC's new app-exclusive drink menu premieres
at X Games Ventura 2024 and will be available nationwide on July
1
Hold onto your straws, America, and get ready to sip your way
into a fun new era of drink innovation with SONIC® Drive-In! Long
celebrated as the go-to destination for unique and refreshing
drinks, SONIC is unveiling its brand-new Flavorista Favorites
lineup of customized beverages. This exciting new menu, available
exclusively within the SONIC App, promises to redefine the beverage
experience with an exclusive selection of curated, premium drinks
that can only be found at SONIC.
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Six NEW Drinks! SONIC Introduces Premium
Lineup of Curated Beverages with NEW Flavorista Favorites Menu
(Graphic: Business Wire)
Dive into a menu of uniquely crafted drinks, featuring classic
soft drinks and inventive slushes, lemonades and more. Flavorista
Favorites are developed by SONIC flavor experts and are designed to
deliver a burst of flavor and fun. These six innovative drinks will
debut at X Games Ventura 2024 Presented by SONIC on June 28 and
appear in the SONIC App on July 1:
- Classic Cruiser: The timeless taste of cola combined
with a sweet hint of cherry vanilla.
- Twisted Flamingo: A refreshing twist of lemon-lime,
cherry vanilla and sweet cream.
- Paradise Sunset: A bubbly drink with a citrusy burst of
blood orange and real strawberries that whisks you away to
paradise.
- Rainbow Slush: A rainbow-inspired slush with blue
raspberry, real strawberries and lemonade that’s as colorful as it
is delicious.
- Lemonade Cream Cooler: A tangy lemonade slush blended
with sweet, creamy soft serve.
- Grape Escape: A bubbly mix of grape and lime that
creates the perfect flavor escape.
"As the trailblazers of drink customization, our new
app-exclusive lineup, Flavorista Favorites, offers something
special for every taste – whether it’s sweet, tangy, creamy or
citrusy," said Mackenzie Gibson, Vice President of Culinary &
Menu Innovation at SONIC. "We’re unveiling these flavors at X Games
Ventura Presented by SONIC this summer because the X Games embody
the spirit of living free and escaping monotony, just as our drinks
do for our fans. Previously, the number of ready-to-order drink
combinations on our menu was limited to only a few SONIC signature
drinks like Cherry Limeade and Ocean Water®, but now with these new
ready-to-order options, it’s easier than ever to enjoy the bold
flavors at SONIC with just the push of a button!"
X Games Ventura 2024 Presented by SONIC premium pass holders
will be first in line to try some of the curated sips from the
Flavorista Favorites collection in the SONIC Club '95 this weekend,
June 27-30 at the Ventura County Fairgrounds. SONIC Club '95 will
also feature appearances throughout the weekend by X Games athletes
and SONIC fans Tyler Bereman and Bryce Wettstein. Plus, competition
attendees will have access to a limited-edition X Games x SONIC
Skateboard before it goes live on the new SONIC online lifestyle
portal, LiveFreeShopSonic.com. Visit XGames.com for the full X
Games Ventura Presented by SONIC competition schedule, tickets and
real-time updates.
"SONIC is my go-to spot after a day on the dirt. Whether
satisfying my sweet tooth or gearing up for the next competition,
SONIC helps me enjoy every delicious twist along the way," said
freerider and 13-time X Games FMX medalist Tyler Bereman. "With
Flavorista Favorites hitting the menu this summer, including my top
pick, Paradise Sunset, there's room for new adventures and flavors
alongside my old favorite, the Peanut Butter and Banana Shake."
"Living free to me means embracing every moment with spontaneity
– and that includes treating myself! I've always been a fan of
SONIC, especially their Chocolate Classic Shake and Chocolate Chunk
Brownie Blast – plus, there's something about their classic
Cheeseburger Combo that just hits the spot every time," said X
Games Skateboard Park medalist Bryce Wettstein. "Lately, when I'm
craving something sweet and citrusy, my new favorite is the
Lemonade Cream Cooler. It's the perfect refreshing pick-me-up,
whether I'm songwriting, surfing or skateboarding."
Take a sip of your summertime drink and know that it’s a sip
with a purpose, as SONIC donates a portion of all drink, slush,
blast and shake sales to support public education through the SONIC
Limeades for Learning® initiative.* Powered by the SONIC®
Foundation, SONIC has donated more than $27 million since 2009 to
funding local classrooms, becoming one of the largest programs to
support public education in the U.S.
*SONIC donates a portion of every drink, slush, and shake
purchase to the SONIC Foundation, which is used to support local
schools across the communities SONIC serves through partners like
DonorsChoose. The SONIC Foundation is a division of the Inspire
Brands Foundation. For more information about the SONIC Foundation,
visit foundation.sonicdrivein.com.
**Flavorista Favorites are not eligible for Happy Hour Anytime
in the App, Happy Hour at drive-ins, Morning Drink Stop, or other
discounts.
About SONIC
SONIC, founded in 1953, is the largest drive-in restaurant brand
in the United States, with more than 3,500 restaurants in 47
states. SONIC is part of the Inspire Brands family of restaurants.
For more information, visit SONICDriveIn.com and
InspireBrands.com.
About X Games
Since its inception in 1995, X Games has been the leading action
sports competition and lifestyle brand, spotlighting the world’s
best action sports athletes against the backdrop of each individual
host city. Over the past 29 years, X Games has organized the
world’s premier action sports events around the globe, complemented
by top musical performances, year-round content and fan
experiences.
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Meagan Ashner Meagan.Ashner@mslgroup.com