The Ready-to-Drink Functional Beverage Line
Launches Multi-Pronged Interactive Campaign
MINNEAPOLIS, June 21,
2024 /PRNewswire/ -- Award-winning functional
beverage brand, Illicit Elixirs, is gearing up to have the most
epic summer ever, and helping fans of the brand do so as well.
Rolling out nationwide, Illicit Elixirs is stepping up their game
as the ultimate wingperson, helping consumers find their summer
flings through fun and flirty activations. From hosting an
in-person speed dating event and curating a sexy summer playlist to
social media giveaways and new cocktail and mocktail recipes,
Illicit Elixirs knows what it takes to get (real fruit) "juices"
flowing.
Free of hassles, commitments, drama…and more importantly free of
caffeine, alcohol, GMOs and artificial sweeteners, Illicit Elixirs'
proprietary blend of functional ingredients coupled with
real fruit juice and fizz all work together to support dopamine
production. Add to that warm weather, friends and perhaps a quick
fling, and consumers are set for a sensational and memorable
summer.
"While our brand has always tried to be forward-thinking, there
is a lot of nostalgia that we draw from to add to the happiness
quotient that goes into everything we do," says Jason Gaboriau,
Illicit Elixirs Co-Founder. "Summer is a core memory building
time, when people typically feel more relaxed and carefree, which
drives up dopamine in the brain, so it only made sense for us to
find a fun way to double down and support the production of that
sweet "D" (dopamine)."
The campaign officially kicks off today, the first day of
summer, with the release of interactive initiatives to give
consumers an extra pep in their step, including:
- Get in the mood with your Summer Fling Flavor: Listen to
Illicit Elixirs' specially curated Summer Fling Spotify playlist, which also
offers a 25% discount code.
- Send Your Summer Fling a Flavor Instagram Giveaway: Post
a pic and tag your fling for a chance to each receive a four-pack
of Illicit Elixirs flavors.
- Find Your Summer Fling Flavor Speed Dating Event: Try
all of Illicit Elixirs' fruity, fizzy flavors and sample some of
the hottest, cutest local singles at the same time for a chance to
match on your favorite flavor or just your general love for all
things dopamine production.
- Give Your Summer Fling
a Ring with the soon to be released "Late Night Fruity Call"
texting hotline: Consumers will have the chance to interact
with the brand to receive fun and flirty text messages, along with
a Shopify coupon or a link to retail partners.
- Entice Your Summer Fling Flavor with New Cocktail and
Mocktail Recipes: Berry'd In The Sand, Cuddle on the Beach
(Mocktail), Pride Parade Float FLOAT and the Not Totally Sloshed
Slushie, to name a few…. which will be posted on Illicit Elixirs'
social media channels throughout the summer.
Powered by a whole body health and wellness approach and in
collaboration with functional neurologist, Dr. Chris Caffery, Illicit Elixirs are made with
DopaJoy™ - a proprietary blend of active ingredients including
supplements, amino acids and antioxidants - which is included in
each can and is designed specifically to support the process of
dopamine production.
To learn more about how to treat the mind and the body to
something new and exciting, and to see a full list of all locations
to purchase, please visit Illicit Elixirs at
www.illicitelixirs.com.
ABOUT ILLICIT ELIXIRS
Illicit Elixirs is a line of
great tasting, ready-to-drink beverages that are designed to
support dopamine production. Dopamine is the "happy hormone" that
plays an important role in your brain to regulate many body
functions including memory, movement, motivation, mood, attention
and more. Each flavor of Illicit Elixirs contains DopaJoy™, a
proprietary formula of functional ingredients including vitamins,
antioxidants and amino acids. Illicit Elixirs' goal is to bring
"happy hedonism" to consumers, encouraging them to indulge in an
array of fun and functional ready-to-drink beverages. Each flavor
is fruit-forward, lower in calories, with no artificial sweeteners
or caffeine and can be enjoyed on their own or mixed with
cocktails. To learn more, please visit www.illicitelixirs.com.
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SOURCE Illicit Elixirs