SHANGHAI, June 21, 2024 /PRNewswire/ -- On June
20, DreamSmart and VSPO held the signing ceremony for their
strategic cooperation in Shanghai.
Su Jing, CEO of DreamSmart, and Ying
Shuling, chairman of the board of directors of VSPO, signed the
contract on behalf of the two parties.
The two parties signed a contract for extensive cooperation in
the field of e-sports in the future. DreamSmart and VSPO will work
together to promote e-sports among young people in a more in-depth
manner through various dimensions such as brands and products.
Su Jing, CEO of DreamSmart, said
that VSPO is an e-sports company that stands for youth, passion,
honor and dreams, while DreamSmart is a technology company that
keeps boosting creativity through leading technology to provide
young people with more personalized and leading high-end products.
The brand concepts of the two companies are naturally compatible.
DreamSmart will work with VSPO to explore the integration of
intelligent travel and e-sports, so as to bring users a new
experience. DreamSmart is willing to accompany every talented young
person who dares to think and fight for a win to seek F.I.R.S.T in
their minds - unbounded integration, endless competition,
continuous innovation, teamwork, and continuous growth make
champions.
E-sports is rapidly becoming a part of the lifestyle of
contemporary young people. It is not only a popular topic in the
field of culture and sports, but also represents an emerging
industrial economy. As the world's leading e-sports event operator,
VSPO is committed to creating content and products that e-sports
fans around the world love, and promoting e-sports to become a more
influential new generation of sports and entertainment. Ying
Shuling, chairman of the board of directors of VSPO, said that
"through this cooperation with VSPO, we will explore more
possibilities of linking to the e-sports industry, so as to create
more interesting, vivid and pleasing experience scenarios for
e-sports fans and jointly promote the new development of e-sports
integration." Through this cooperation, DreamSmart and VSPO will
empower each other to open up a new arena with their rich resources
and experience in the fields of intelligent travel and
e-sports.
To show the first implementation result of this strategic
cooperation, at the signing site, DreamSmart announced that it will
sponsor the BLG League of Legends branch, while the BLG League of
Legends branch will help DreamSmart and its subsidiary brands
enhance their popularity among e-sports fans through IP licensing,
fan activities, co-branded products, etc.
BLG (Bilibili Gaming) was founded in 2017 and has set up the
League of Legends branch, the VALORANT branch and other branches.
It has participated in many high-profile e-sports events around the
world, including but not limited to the League of Legends World
Championship and the League of Legends Mid-Season Championship.
This year, it achieved great performance by becoming the champion
in the Spring Season of the League of Legends Pro League and the
runner-up in the 2024 Mid-Season Championship.
DreamSmart is a cross-sector platform for full-stack smart
terminal technologies. Based on the concept of "smartphones + XR +
smart EVs", DreamSmart promotes the integration and synergy between
the two industries of consumer electronics and automotive, aiming
to build a global intelligent travel technology ecosystem. In the
future, DreamSmart will launch the first intelligent electric
vehicle product based on the new product customization ecology
derived from e-sports, and join hands with VSPO to continue to
innovate in the field of intelligent technology around the
integration technology, design aesthetics, brand accumulation and
product layout, and connect to young people more deeply to provide
users with a multi-terminal, full-scenario, and immersive
integration experience.
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