Toluna Introduces QSphere: A New Standard in End-to-End Quality Assurance for Survey Market Research
June 20 2024 - 4:10AM
Business Wire
Toluna, the leading global insights technology and panel
provider, has announced the launch of QSphere, a comprehensive
suite of quality protocols designed to elevate every aspect of
their work. QSphere embodies and elevates Toluna’s holistic
approach to quality, integrating human intelligence and AI across
respondent recruitment and management, research, and platform
processes to ensure the highest standards in data integrity and
reliability.
The introduction of QSphere underscores Toluna’s dedication to
instilling deeper client trust through investment in the latest
technology and expertise, leading to transparent and robust
end-to-end quality measures. As a result, Toluna now rejects over
30% more survey attempts at the pre-survey stage than 12 months
ago. This saves clients valuable time in the post-survey data
cleaning phase while ensuring the highest quality of data and
empowering clients to make better data-driven decisions.
As part of their “AI Everywhere” strategy, QSphere integrates
advanced AI technologies that continuously learn and adapt to
improve respondent vetting processes, enhance research designs, and
elevate user experiences.
Real-time algorithms use AI and machine learning-based device,
behavior, and identity checks as part of a multi-layered fraud
defense system to vet respondents. Automated research execution
tools, quality checks, and AI-driven data cleaning are complemented
with human monitoring and data verification to ensure impeccable
data quality.
Frederic-Charles Petit, CEO of Toluna, commented: “As the next
step in our ‘AI Everywhere’ strategy, QSphere consolidates years of
stealth developments at Toluna. It reflects our ongoing commitment
to quality across our entire business and provides the end-to-end
trust in data and processes that clients crave. By ensuring our
best-in-class quality controls are ‘always-on’, we provide our
clients with the utmost confidence in their data integrity. This
holistic and integrated approach to quality allows us to deliver
unparalleled insights and support smarter decision-making for our
clients.”
Already active and operating to protect and enhance outputs for
all current and future clients, the QSphere quality standard is
built into all Toluna work.
For more information about QSphere and Toluna’s commitment to
continuous quality enhancements, please visit
www.tolunacorporate.com/quality
About Toluna
Toluna empowers leading brands and agencies to conduct research
without limits by unifying the best of technology, the best of
research science, the best of global panel, and made-to-measure
service to scale your business.
Toluna is powered by 2650 employees worldwide, delivering
critical insights in over 90 markets to many of the world’s most
renowned brands and agencies. Together, we strive to push the field
of market research toward a better tomorrow.
About MetrixLab
MetrixLab is a fast-growing global market research and insights
company that is challenging the status quo of insights. By blending
evolving technology with passionate experts, MetrixLab helps global
and local brands to drive more impact, and forges partnerships to
drive sustainably equitable growth. From creative testing to brand
tracking, and packaging to e-commerce optimization, MetrixLab’s
range of solution suites adapts to fit all types of budgets,
timelines, and business needs. MetrixLab is a proud partner to more
than half of the world’s top 100 brands.
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Scott Axcell Scott.Axcell@Toluna.com