FAYETTEVILLE, Ark. and
TORONTO, June 17, 2024 /PRNewswire/ -- Field Agent, a
leading retail data and technology company specializing in consumer
packaged goods (CPG), announced today the acquisition of Shelfgram,
the Virtual Store Walk platform that optimizes millions of
shopper-submitted photos with artificial intelligence. The combined
technologies provide complete shelf transparency for
brands—reducing time required for store visits, offering
image-driven data, and building actionable insights.
Field Agent acquires Shelfgram to enhance
CPG shelf visibility with AI-driven insights
Field Agent utilizes over three million connected shoppers
worldwide to capture in-store prices, product availability, display
compliance, and more. With the acquisition of Shelfgram and its
planogram and display capturing technology, brands can analyze
pricing trends, improve promotional execution, and research the
competitive landscape more efficiently.
Rick West, Field Agent CEO and
co-founder, stated that the acquisition will enable brands to
monitor category activities in store and online.
"Leveraging millions of Field Agent's crowdsourced photos and
continuously feeding them through Shelfgram's AI-enabled platform
allows for a brand new understanding of category insights," West
said. "With the acquisition, we're building a bridge over the
current product visibility limitations the CPG industry faces."
This acquisition helps retail-centric companies conduct
competitive market research, execute promotions and display
efforts, and better serve shoppers.
Bram Warshafsky, CEO and founder
of Shelfgram, remarked, "By joining forces with Field Agent, we are
set to redefine how brands engage with and understand their shelf
presence, leveraging our combined technological strengths to reveal
unprecedented insights."
Ryan Mandl, Partner at Five Elms
Capital, expressed excitement about the partnership, saying, "This
partnership revolutionizes the way brands gather retail insights
and execute on in-store initiatives. We look forward to partnering
with Bram and the rest of the Shelfgram team to drive further
innovation for their collective base of customers."
About Field Agent Inc.
Founded in 2010, Field Agent
Inc. provides retail audits, ratings and reviews, shopper insights,
location-specific retail solutions. With a global panel of more
than three million everyday shoppers, Field Agent offers a
comprehensive suite of retail solutions.
About Shelfgram
Founded in 2020, Shelfgram filters
millions of photos through AI to automate price checks, predict
shopper attention, and provide summary reports via an analytics
suite.
About Five Elms
Five Elms Capital is a global growth
equity firm investing in fast-growing B2B software businesses.
Since 2007, Five Elms has focused exclusively on software
investing, building an unmatched network and deep domain
expertise.
Contact:
Matt Johnson
matt.johnson@fieldagent.net
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SOURCE Field Agent