SHANGHAI, May 23, 2024 /PRNewswire/ -- ANNEMARIE BÖRLIND,
the renowned German organic skincare brand, is thrilled to announce
the launch of their innovative NatuCollagen series with vegan
collagen in China.
For a long time, mandatory animal testing for cosmetics acted as
a roadblock for ethical beauty brands, preventing them from
entering this market. However, recent regulatory changes have paved
the way for these brands to cater to the growing consumers' desire
for ethical consumerism.
ANNEMARIE BÖRLIND is now seizing the opportunity to unveil a
groundbreaking skincare line tailored to the demands of the modern,
conscious consumer.
NatuCollagen is a pioneering skincare series that leverages
plant-based collagen to provide a natural solution for maintaining
youthful and radiant skin. Vegan collagen, the key ingredient and a
growing trend in skincare, ethical and environmentally friendly.
ANNEMARIE BÖRLIND is leading the charge.
"We are excited to introduce our NatuCollagen series to the
vibrant and conscious Chinese market," said Nicolas Lindner, ANNEMARIE BÖRLIND's Co-CEO.
"This innovative line reflects our core values of sustainability,
ethics, and natural beauty. Since the moment of our foundation, we
believe that beauty should not come at the cost of our planet's
health, and we are proud to offer a vegan collagen alternative that
aligns with our brand's mission."
The NatuCollagen series will be exclusively available for
purchase on their Tmall cross-border flagship store from
June 2024 onwards. Consumers will
have the opportunity to experience the future of skincare with
exclusive promotions and offers.
About ANNEMARIE BÖRLIND:
Based in the Black Forest in Germany, the family-owned company Börlind was
founded in 1959. The company is now run by siblings Nicolas and Alicia Lindner, the third
generation. Börlind has always firmly anchored sustainability in
its corporate philosophy and is committed to sustainable sourcing.
The brand combines the best of nature with cutting-edge science to
create highly effective, eco-conscious products that empower
individuals to nurture their skin naturally. ANNEMARIE BÖRLIND is
also one of the world's leading manufacturers of natural
cosmetics.
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