Integration with Leading Event App Platform to Enhance Attendee
Engagement, Drive Better On-Site Communication
NEW YORK, May 1, 2024 /PRNewswire/ -- Splash, a global
event marketing technology company, today announced its upcoming
integration with Guidebook, a leading app builder for events. The
integration, which will be generally available to customers in
June, will help Splash users enhance attendee engagement with
easier access to event information, improved on-site communication,
and more opportunities to build networking connections.
When a Splash customer enables the Guidebook integration and
creates an event mobile app, they optimize event communication for
event hosts and their attendees. Rather than relying on email or
wasting money on printed materials, event organizers can create a
dynamic, single source of event information. Event organizers can
use the power of push notifications to drive higher attendance to
sessions and on-site activations by communicating through a single,
accessible channel. In addition, guests can build stronger
relationships with fellow attendees using app features like private
messaging and a social feed.
"One of the biggest challenges for event organizers is creating
authentic, in-person experiences for attendees," said Kate Hammitt, CMO at Splash. "Using an event app
is a critical piece of that on-site experience, facilitating
connection, relaying real-time information, and ensuring attendee
value. We're partnering with Guidebook because their best-in-class
event app software will work seamlessly with Splash to showcase the
brand at every touchpoint, support higher engagement, and
ultimately, drive better business results."
Splash customers who leverage the integration will be able to
take advantage of all functionality within Guidebook,
including:
- The app builder: This intuitive, drag-and-drop
interface allows customers to build a custom, white-labeled app
that attendees can download in the App Store and Google Play.
- Instant push notifications: Deliver important event
updates to attendees' home screens, even if the app isn't active at
the moment.
- Real-time content updates: Schedules, interactive
maps, and speaker lists reflect up-to-the-minute changes.
- Sessions and live engagement: Attendees can build
their schedule, get personalized session recommendations, and
receive targeted push notifications based on their agenda. Event
organizers can facilitate an active feedback loop with attendees
via live polls, Q&A, flexible forms, and session
registration.
- Networking and social feed: Allow attendees to
interact with peers and event organizers with attendee profiles, a
social feed, private messaging, integrations with social media, and
photos.
- Info-sharing and wayfinding: Provide attendees
with personalized schedules, interactive floor plans and maps,
speaker bios and links, documents and presentations, and
self-guided tours.
- Revenue generation: In-app sponsorship
opportunities, like display ads, social posts, and content, deliver
additional revenue for event organizers and ROI for sponsors.
- Analytics, reporting, and feedback
surveys: Powerful data, including usage metrics, attendee
activity tracking, session feedback, and engagement metrics, are
available to help measure event success.
"Event professionals are no strangers to time-consuming, tedious
tasks — like updating spreadsheets and managing attendee
communications — and these are a few reasons why we started
Guidebook," said Stewart Price,
President of Sales and Marketing at Guidebook. "Splash was founded
under the same tenets, which makes them a great partner for us. The
Splash and Guidebook integration will help event organizers
streamline their operations, while supporting more audience
engagement."
Splash is hosting a virtual product launch event featuring the
Guidebook integration at 12 pm ET on Tuesday, May 21, 2024. Register here to attend
this event.
To learn more about Splash or request an interview, contact
Rebecca Miller at
rebecca.miller@splashthat.com.
About Splash
Splash, a global event marketing
technology company, empowers everyone within an organization to
host on-brand, measurable, repeatable, and compliant event
marketing programs (live, hybrid, and virtual) and digital
experiences at scale. Splash helps companies execute more impactful
events through brand-compliant templates, real-time integrations,
and deep insights into attendee engagement and event ROI. Using
Splash, event professionals and teams can simplify their processes,
amplify their brand, measure their results more effectively, and
grow their event programs through a single, powerful platform.
Visit www.splashthat.com to learn more.
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SOURCE Splash