MEDFORD,
Ore., April 30, 2024 /PRNewswire/ -- On a
mission to inspire authentic human connections with a bean on top,
The Human Bean coffee franchise has partnered with Creative
Realities, Inc., a leading digital signage solutions provider,
to enhance the customer drive-thru journey with compelling and
lively outdoor ordering experiences.
The Human Bean has partnered with Creative
Realities, Inc. to enhance the drive-thru journey with digital menu
boards.
Customers at The Human Bean will find engaging visuals of
signature drinks, refreshed brand colors, and seasonal promotions
on the bright, easy-to-read menu boards. By collaborating with
Creative Realities, Inc., the coffee company is transforming its
drive-thru experience while improving operational efficiencies.
"At our core, we believe in meaningful exchanges at the window,"
says Janie Page, Chief Marketing
Officer at The Human Bean. "To stay true to that ideal, we've
implemented a digital solution that allows us freedom and
flexibility, and delivers a fresh, approachable look."
Through integration with The Human Bean's point-of-sale
provider, pricing and inventory updates to the menu boards are
automated. This ensures accurate and up-to-date information for
staff and customers. The menu boards will also be uniquely
tailored to promote seasonal celebrations throughout the year, such
as limited-time offers and annual Community Giveback Days.
"By offering a blend of dynamic digital and static solutions,
tailored to the varied experiences and cost considerations of The
Human Bean, we created a drive-thru encounter that's both unique
and aesthetic in design," says Rick
Mills, CEO at Creative Realities.
The new digital menu boards are rolling out at The Human Bean
locations across the country, with over 30% already installed. Find
a drive-thru locator at thehumanbean.com.
About The Human Bean
With a passion for creating happy
'Human Beans', the company's drive-thrus around the U.S. have
established a reputation for friendly baristas, high-quality
coffee, and innovative flavors. The Human Bean opened its first
drive-thru espresso stand in Ashland,
Oregon in 1998, and currently supports over 260 locations
open or under development in 22 states. thehumanbean.com
About Creative Realities, Inc.
Creative Realities
helps clients use the latest omnichannel technologies to inspire
better customer experiences. CRI designs, develops and deploys
consumer experiences for high-end enterprise-level networks, and is
actively providing recurring SaaS and support services across
diverse vertical markets including foodservice, QSR, and retail.
The company has operations across North
America with active installations in more than 10
countries.
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SOURCE The Human Bean