PARTNERSHIPS WITH PICKLEBALL INC. AND
DREW BREES SPURS PICKLR TO UNPRECEDENTED GROWTH
KAYSVILLE, Utah, April 18,
2024 /PRNewswire/ -- The Picklr,
North America's fastest-growing
indoor pickleball franchise, announced 276 total units sold to 36
unique direct franchising groups, which amounts to approximately
2,760 indoor courts, as they closed Q1 of 2024. More importantly,
their extensively qualified franchising groups will be developing
all of these units themselves over the next few years. In addition,
38 new clubs will open across the United
States in 23 states, with 52 additional leases in final
negotiations for openings in 2024 and 2025.
The beginning of 2024 also saw The Picklr announce a strategic
partnership with Pickleball Inc., the parent company to the largest
pickleball brands in the world, including the Carvana
Professional Pickleball Association (PPA Tour), Pickleball Central,
Pickleball Brackets/Pickleball Tournaments, PickleballTV and
Pickleball.com. The partnership aligns two of the largest brands in
pickleball and will drive franchise growth and new memberships at
Picklr locations. In February 2024,
Drew Brees was named Brand
Ambassador, along with being an investor, as well as Owner/Area
Developer of 30 Picklr franchises in Indiana, Ohio, and Michigan. Drew
Brees, Picklr franchise owners, and corporate leadership
also appeared at Super Bowl LVIII in Las
Vegas, where The Picklr was featured on Extra, discussing
how important it is to bring more courts to pickleball players
around the country.
As demand for premiere indoor pickleball facilities continues to
grow globally, The Picklr's leadership is in final discussions to
bring franchises to an additional three continents while
reinforcing their commitment to growing the game near corporate
headquarters. Final master franchise agreements will be announced
in Q2 for Canada, Australia, New
Zealand, and the European Union. To support the rapid growth
across multiple sectors, The Picklr has elevated their Executive
Leadership Team with the promotion of Kathryn Bullough from
Senior Vice President of Marketing to Chief Marketing Officer and
Chris Walker from VP of Real Estate
to Chief Development Office, as well as Madison Walker from Director of Human Resources
to VP of People. With these promotions, 50% of the Executive
Leadership Team that supports franchisees are female. As the game
of pickleball continues to evolve, The Picklr has applied for five
provisional patents and has trademarked The Picklr globally and
will continue to be the leader in premier indoor pickleball
facilities and a global ambassador for the pickleball community and
sport. The Picklr will also partner with the Utah Black Diamonds
team to operate the first-ever home facility for a professional
pickleball team, named the Utah Black Diamonds Pickleball Center,
outside of Salt Lake City,
Utah
"Q1 was a significant quarter with the franchisees delivering
strong EBITDA results on average of 38% along with rapid 62%
membership growth with the annual churn rate was less than 12%.
These key metrics drive the success of our franchisees. All
Picklr's open with a minimum of 250 founder memberships, but year
to date, the new clubs are opening in the 500-600 range, which
makes the clubs' cash flow positive from day one. The Picklr
provides outstanding operations and marketing support for all
franchisees, to ensure the financial success of existing and all
new clubs," Jonathan Fornaci,
President and COO. "We are so pleased with our Q1 results, and as
we push into Q2, we look forward to opening new clubs around the
country."
ABOUT THE PICKLR:
At The Picklr, pickleball is more
than just a sport; it's a lifestyle that fosters community,
competition, and fun. With over 275 planned state-of-the-art
facilities, with professional coaching, clinics, unlimited open
play membership model and a vibrant atmosphere, The Picklr offers
an unparalleled pickleball experience for players of all skill
levels. All locations offer state-of-the-art professional-grade
outdoor surfacing, onsite snacks and drinks, and access to free
leagues, tournaments, and clinics. Follow The Picklr
on Instagram, X, LinkedIn, Facebook,
and TikTok for news on locations and contests, or
visit https://thepicklr.com/franchise/to learn more about
owning a franchise.
Media Contact:
Lauren
Renschler
William Raymond Communications
lauren@william-raymond.com
310-463-0863
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SOURCE The Picklr