Youth Fashion Retailer Launches Spring/Summer
2024 Campaign with The Pacsun Collective to feature its new
seasonal essentials
LOS
ANGELES, Feb. 8, 2024 /PRNewswire/ -- Pacsun
announced the launch of the Pacsun Collective, a
groundbreaking initiative that calls upon the brand's community of
content creators, photographers, videographers, stylists,
designers, musicians, and digital artists to join its creative
process and help shape future campaigns and merchandise. The
collective stands true to Pacsun's belief in inspiring the next
generation of youth and building the future of the brand and its
community at the intersection of culture, sports, music, art, and
fashion.
The revolutionary move begins with the unveiling of Pacsun's
Spring/ Summer 2024 Campaign, which was co-created with the brand's
in-house creative team and a curated selection of community
visionaries, shot in Pacsun's home state of California to capture the genuine spirit and
authenticity that defines the brand. These community members,
hand-picked by Pacsun, played a pivotal role in bringing the
campaign to life. From the stylist shaping key looks through his
unique lens to the photographer capturing moments with her
preferred mediums, and content creators collaborating with the
Pacsun social team to produce behind-the-scenes and social media
content—every piece was a synergy of community involvement.
"With the Pacsun Collective, we have the opportunity to truly
co-create and community source the future stages of the brand. We
are excited to see what we can build with the diverse talents and
voices that make up our incredible community," said Brie Olson,
Pacsun CEO.
With its Spring/Summer 24 campaign, Pacsun is releasing a strong
range of seasonal essentials across all categories, with a specific
focus on baggy denim, graphic tees, shorts, and swim. A few fan
favorites will also be relaunching, including the brand's sold out
Pacsun Eco Indigo Low Rise Baggy Jeans that went viral on
TikTok.
The new women's line embraces an optimistic color palette with
pieces that juxtapose feminine staples against athletic influence.
The lineup captures the season with a variety of elements
showcasing novelty crochet, pointelle, lace fabrications and shine
detailing in the most in demand styles, including miniskirts and
corset tops to dresses, crochet sweater knits, shorts, and
denim.
Influenced by streetwear and athletic trends, the new men's line
prioritizes graphic tees and fleece from the Pacsun brand, along
with powerhouse brands like Mitchell & Ness and Champion, and
emerging labels like Circulate and Garden & Seeds. The
collection centers on baggy fits and cargo details and features
diverse styles, from oversized knits to varsity and racing
jackets.
To continue this unique two-way dialogue between the creative
team and consumers, the Pacsun Collective will be integrated in
future campaigns, providing young creatives the opportunity to
contribute to the future of a brand they are passionate about, as
well as being invited to lend their talents to facets of the brand
including store windows, events, and social media content
creation.
The Spring/ Summer 2024 collection is available online, with a
majority of the collection readily available at Pacsun retail
locations nationwide. For more information, please visit:
https://www.pacsun.com/spring-campaign/.
Campaign images and videos can be downloaded HERE.
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SOURCE Pacsun