Growing Its Leadership Legacy In Men's Hair
And Beard Color Just For Men Launches 1-Day Beard and Brow Color To
Eliminate Grays In Seconds
NEW
YORK, Feb. 15, 2023 /PRNewswire/ -- The #1 men's
hair and beard color brand Just For Men® is
expanding its trusted portfolio to provide a quick and
temporary color solution for men. Launching 1-Day Beard and
Brow Color, Just for Men® introduces the category's
first temporary brush-in and wash-out color, growing their already
extensive line of men's hair and beard color products. Carrying a
hypoallergenic formula, 1-Day Beard and Brow Color transforms and
defines men's beards and brows, instantly eliminating grays with a
natural-looking color that lasts all day until washed out.
As the brand's biggest innovation since
Control GX®, 1-Day Beard and Brow Color is an
instant, one-step dye-free product that blends into existing hairs,
providing a well-defined, thicker look that pops. Whether looking
to temporarily eliminate grays, define brows or add a fuller look
to patchy areas, men can choose what coverage works best for their
lifestyle. With the convenient, easy-to-carry applicator, anyone
can target specific spots or apply all over to facial hair in
seconds. To use, brush a light coat of the product on clean, dry
facial hair or brows and wait five minutes until dry for the
formula to set to a clean-touch – that's it!
"Just For Men® has dedicated over 30 years to
innovating and transforming the men's hair and beard color category
to provide products and tools that effortlessly elevate our
consumers' personal grooming routines," said Stuart Hendrickson, Senior Director of Men's
Care at COMBE. "With 1-Day Beard and Brow Color, we're excited to
introduce an easy-to-use, temporary color product into the growing
men's grooming category, and empower our consumers to achieve real
transformations that support their lifestyle."
With natural-looking results, Just For Men® 1-Day
Beard and Brow Color features:
- Breakthrough Formula: The first dye-free, hypoallergenic
and temporary color from the experts at Just For
Men®
- Easy-to-Use Application: A quick swipe transforms beards
and brows in seconds, blending into existing hairs to eliminate
grays and add fullness to patchy areas
- No Commitment: Natural-looking color that is
smudge-proof, until you wash it out with soap or beard wash
- Up To 30 Applications: Provides up to a month of great
beard and brow days in every tube
- Shade Match: Available in five shades from Black to
Light Brown, specially crafted to match the shade of men's facial
hair
Just For Men® has been the leader in men's hair and
beard color for over 30 years, developing high performance,
easy-to-use innovations that provide natural looking, high-quality
results. With products like the revolutionary Control
GX® and Easy Comb-In Color products, Just For
Men® empowers consumers to effortlessly incorporate hair
and beard color products into any grooming routine. The brand
carries a number of shades to choose from and features a virtual
try-on tool available on their website, so finding your perfect
shade is seamless.
Just For Men® 1-Day Beard & Brow Color is
available starting at $13.99 at most
major retailers nationwide. For more information, please
visit justformen.com.
ABOUT COMBE:
COMBE Inc. is the manufacturer of "the world's most personal care
products", including Just For Men® hair color,
Vagisil® intimate health care products, and
Sea-Bond® oral care products. COMBE, a privately held
multinational company, founded in 1949, is in its third generation
of COMBE family leadership.
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SOURCE Just For Men