BOSTON, Dec. 2, 2021 /PRNewswire/ -- Immensitas Private
Limited has raised $2.3M in a
Pre-Series A1 round co-led by growx ventures, Artha
Venture Fund (AVF), and DSP Investment Managers Pvt. Ltd. The round
also saw participation from LogX Ventures and Atrium Angels, the
ISB alumni sponsored micro VC fund.
In July, the company had raised a round from AVF and LogX. The
fresh funds will be used to strengthen the capabilities of Lemnisk,
Immensitas' product offering, and market expansion.
Lemnisk's Customer Data Platform (CDP) led personalization and
real-time marketing automation solution enables enterprises to
stitch customer data across disparate data sources and activate
them across multiple marketing channels and touchpoints.
Sheetal Bahl, Partner,
growx ventures, said, "We were very impressed
with Lemnisk's data-first strategy to build out their product. This
is in stark contrast to the existing marketing technology ecosystem
which took a channel-first approach and is now trying to reorganize
around data."
Aditi Kothari, DSP Investment Managers Pvt.
Ltd., said, "Rinku, Praveen & Subra have an exciting
and comprehensive vision for their CDP. For enterprise marketers,
Lemnisk brings the Swiss Army knife needed to execute a wide
variety of data-driven marketing use cases."
Anirudh A Damani, Managing Partner, AVF, said,
"The current round marks a 10x growth in our initial investment in
under 8 months, as the Lemnisk team continues to leverage new-age
technologies to help marketers take charge of their data! We are
glad to have doubled down on this team!"
"This new round allows us to continue building on our
ambitious vision of offering a platform that not only centralizes
customer data but also quickly acts on real-time intelligence.
Unlike other players who seek to replace large marketing clouds,
our approach is to help customers extract better outcomes from
their existing investments", said Subra
Krishnan, CEO, Lemnisk.
About Immensitas Private Limited
Immensitas Private Limited's offering Lemnisk, delivers superior
customer experiences that result in increased conversions,
retention, and growth for enterprises.
The key capabilities include:
- Connectors to organize silo-ed data and create a real-time
customer one view
- Orchestrate individual customer journeys across the martech
ecosystem on the right channels at the right time using a
proprietary in-built AI engine
- Create 1:1 personalized experiences for each user across
multiple marketing channels
Lemnisk has offices in Boston,
Singapore, Dubai & Bangalore.
For more information, visit: www.lemnisk.co
Media Contact:
Bijoy K.B,bijoy
kb@lemnisk.co
Logo:
https://mma.prnewswire.com/media/883152/Lemnisk_Logo.jpg