NEW YORK, May 13, 2021 /PRNewswire/ -- The&Partnership
announced today it has named creative executive Hannah Fishman as chief creative officer for
North America. Fishman brings
broad, global experience to the role, previously serving as
creative lead for some of the industry's most celebrated campaigns,
including P&G's "The Pause" and Clean & Clear's
"Self-Acceptance Speech." As CCO, North
America, Fishman will oversee all creative efforts across
the U.S. and Canada, building on
the agency's momentum over the past year, which has seen a number
of new business wins, award-winning work for clients including
Toyota, Telus and the Wall Street Journal and the opening of a
Los Angeles office.
Fishman joins from Grey New York where she served as executive
creative director, overseeing campaigns for several of the agency's
largest accounts including P&G, Walgreens, GSK and TJ Maxx. In
this role, Fishman and her team created P&G's recent "The
Pause" campaign, which highlights the struggle of hesitation that
members of the LGBTQ+ community often feel when meeting someone new
and wondering how much to reveal about themselves. Other highlights
include launching Walgreens' award-winning "Battle Beautifully"
campaign in support of cancer patients and TJ Maxx's "Feel Your
Maxx" series of comedic shorts featuring members of the Upright
Citizen's Brigade.
"Hannah is a creative visionary with the ability to come up with
market moving ideas and then architect their execution across the
entirety of the customer journey," said Andrew Bailey, CEO, North America at
The&Partnership. "With the ever-increasing need for
seamless integration between ideation and implementation, Hannah
will play a central role in setting the direction for our creative
while working hand-in-hand with our media agency m/SIX to
help our clients succeed. We are thrilled to welcome her to the
agency as we continue to build on our strong growth in North America over the past year."
Prior to Grey, Fishman held roles at DDB and Edelman Digital. As
ECD, New York at DDB, Fishman was
the creative lead for Clean & Clear's "Self-Acceptance Speech"
campaign at MTV's Video Music Awards. The campaign, which gave the
stage to real girls to highlight that the best acceptance speeches
are the ones we give ourselves, was one of the biggest winners of
the night sparking a trending hashtag and rave reviews in BuzzFeed,
Seventeen, InStyle, HuffingtonPost and other media outlets around
the world.
The new hire follows a busy year for the agency's North American
operations including the appointment of Belinda Smith to serve as CEO, Americas for
The&Partnership's media agency, m/SIX; the promotion of André
Louis to president, Canada; and
the addition of Greg Buri as
Executive Creative Director, West Coast Canada. The&Partnership
also picked up global content marketing duties for confectionary
and pet food giant Mars. Most recently, the agency launched "Trust
Your Decisions," a major new brand campaign for long-time client
the Wall Street Journal. Over the course of the pandemic,
The&Partnership also extended its culture of cross-border
collaboration, structuring teams based on expertise rather than
geography and enhancing clients' access to the best minds for their
work.
"The&Partnership's client-centric approach, built-in media
muscle and incredible team of thinkers and doers have made it a
transformational marketing partner for top-tier brands," said
Fishman. "I am excited to join the agency in extending our lead in
producing smart, thoughtful and market-moving work across
North America."
About The&Partnership
The&Partnership is an agency built to support modern
marketers. By assembling tailor-made client teams comprising
creative, media, production and data talent, The&Partnership
helps marketers connect the dots between long siloed disciplines,
enhancing creativity's effectiveness throughout the funnel. Clients
including The Wall Street Journal, Mars, The New York Stock
Exchange, TELUS and Toyota from these custom, multi-disciplinary
teams.
The&Partnership has 1,500 employees in 56 offices across 25
countries. For more information, visit the website
at: http://www.theandpartnership.com. Follow
The&Partnership on Instagram @theandpartnership.
Peter Epstein or Mark Ballard
Harmonica / m/SIX
peter@harmonica.co or mark@harmonica.co
+1 323-251-3567 or +1 646-391-0453
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SOURCE The&Partnership