HOLLYWOOD, Fla., April 21, 2021 /PRNewswire/ -- Hard Rock
International today announced its continued partnership with global
non-profit WhyHunger and activist-artist Yoko Ono Lennon to launch the "Imagine There's
No Hunger" campaign, a unified effort to raise awareness and funds
to combat global hunger and poverty. As a part of the campaign and
inspired by John Lennon's iconic song "Imagine" and the
50th anniversary of its release, Hard Rock is
introducing its 37th Signature Series – the John Lennon, "Imagine
There's No Hunger" Collection – for purchase online and at Hard
Rock Hotels, Cafes and Casinos worldwide. The collection will
feature a variety of merchandise, including two shirt designs, a
hat, a mini guitar with stand and a commemorative pin, with the
items ranging in price from $16.00 to
$29.50.
"We're honored to continue working alongside WhyHunger and
further build upon our partnership, a relationship that has
resulted in over $6.8 million raised
to combat global hunger and poverty," said Jon Lucas, Chief Operating Officer of Hard Rock
International. "With music at Hard Rock's core, this year's
campaign is especially meaningful as we look to honor John Lennon's
legacy and the 50th anniversary of 'Imagine', while
making great strides to raise awareness and support for WhyHunger
and Hard Rock's mutual mission to end hunger."
To make this collection even more special, Hard Rock has
partnered with WhyHunger and committed 30% of proceeds from its new
merchandise sales, with a minimum contribution amount of
$450,000, to support WhyHunger and
its mission to end worldwide hunger and poverty. Hard Rock and
WhyHunger together have helped communities in 31 countries grow
nutritious food to provide 9.8 million meals to 120,600 children
and their families.
"We know that hunger is a solvable problem and nutritious food
is a basic human right. Exacerbated by the pandemic, food
insecurity rates have skyrocketed around the globe making it even
more important than ever to work together on transformative
solutions. Our partnership with Yoko Ono
Lennon and Hard Rock International empowers us to further
our mission of striking at hunger and its root causes, while paying
homage to the vision John Lennon and Yoko
Ono Lennon shared in the iconic song 'Imagine'," said
Noreen Springstead, executive
director at WhyHunger.
"Fifty years ago, my late husband John Lennon released the song
'Imagine' with the hope of inspiring a world at peace and free from
hunger. Despite the challenges we face today, his impact and vision
shine brighter than ever as we work to create a better, hunger-free
world for families worldwide with WhyHunger and Hard Rock
International," said Yoko Ono
Lennon.
In addition to the initial merchandise collection launching in
April, additional merchandise will be released in September to
commemorate the September 1971
release of "Imagine" 50 years earlier.
The new line of merchandise takes design inspiration from iconic
photographs and the Imagine: John Lennon album cover,
emoting a feeling of hope and optimism towards the campaign's
mission of ending hunger and poverty. Those looking to purchase
items from Hard Rock's John Lennon, "Imagine There's No Hunger"
Collection can visit
www.shop.hardrock.com/en-us/john-lennon-imagine.
More than 25 years ago, Hard Rock developed the concept of
partnering with world-renowned musicians and bands to create
imaginative designs that are converted into limited-edition
merchandise and sold at Hard Rock properties worldwide. A portion
of the retail price from the sale of the merchandise benefits the
artist's preferred charity. Music icons including Bruce
Springsteen, Pitbull, Rihanna, Imagine Dragons, U2, KISS, Eric
Clapton, The Who, Jon Bon Jovi, Linkin Park, Shakira and
Ringo Starr have all been part of Hard Rock's Signature Series
and Artist Spotlight programs, which have raised millions of
dollars for charitable causes worldwide.
For hi-resolution product images, please click here. For more
information on Hard Rock International, please visit
www.hardrock.com.
About Hard Rock®:
Hard Rock International (HRI) is one
of the most globally recognized companies with venues in 68
countries spanning 239 locations that include owned/licensed or
managed Hotels, Casinos, Rock Shops®, Live Performance Venues and
Cafes. HRI also launched a joint venture named Hard Rock Digital in
2020, an online sportsbook, retail sportsbook and internet gaming
platform. Beginning with an Eric
Clapton guitar, Hard Rock owns the world's largest and most
valuable collection of authentic music memorabilia at more than
86,000 pieces, which are displayed at its locations around the
globe. In 2021, Hard Rock International was awarded the Top
Employer in the Travel & Leisure, Gaming, and Entertainment
Industry by Forbes and also designated as a U.S. Best Managed
Company by Deloitte Private and The Wall Street Journal. In 2020,
Hard Rock was honored as one of Forbes Magazine's Best Employers
for Diversity and a Top Employer for Women. Hard Rock Hotels &
Casinos also received first place ranking in the 2020 Casino Gaming
Executive Satisfaction Survey conducted by Bristol Associates Inc.
and Spectrum Gaming Group. In addition, Hard Rock Hotels was
named one of the top performing hotel brands in J.D. Power's North
America Hotel Guest Satisfaction Study for the second consecutive
year. Hard Rock destinations are located in international gateway
cities, including its two most successful flagship properties in
Florida and home to the world's
first Guitar Hotel® in South
Florida, Global Gaming's 2020 Property of the Year. The
brand is owned by HRI parent entity The Seminole Tribe of
Florida. For more information on
Hard Rock International, visit www.hardrock.com or
shop.hardrock.com.
About WhyHunger
Founded in 1975 by the late Harry
Chapin and radio DJ Bill Ayres, WhyHunger believes
a world without hunger is possible. We provide critical resources
to support grassroots movements and fuel community solutions rooted
in social, environmental, racial and economic justice. A four-star
rated charity by Charity Navigator, with highest ratings for
excellence in fiscal management accountability and
transparency, WhyHunger is working to end hunger and
advance the human right to nutritious food in the U.S. and around
the world. 86 cents of every dollar
raised goes directly to programmatic work. Learn more
at whyhunger.org and follow us
on Facebook, Twitter and Instagram.
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SOURCE Hard Rock International