SAN FRANCISCO, March 2, 2021 /PRNewswire-PRWeb/ -- Gorilla
Corporation, a leader in global partner marketing technologies and
services, today announced they have acquired MarketingXpress, a
software company that specializes in building channel marketing
platforms, based out of Rotterdam,
Netherlands.
MarketingXpress became of interest to Gorilla, due to its
specifically developed through channel marketing automation (TCMA)
platform named Partner Pulse™, which fits perfectly into Gorilla's
portfolio. The platform enhances Gorilla's current offerings and
will serve the customer base with a broader ecosystem and more
advanced capabilities.
"We are absolutely thrilled with this acquisition," said
Carlo Tortora Brayda, CEO of Gorilla
Corporation. "Our solutions portfolio is massively improved with
this additional string to our bow, the technology is very well
thought out, including its capabilities around partner recruitment
and enablement. In addition, its existing and future artificial
intelligence roadmap will place it into a league of its own.
Gorilla has always broken new ground with its innovations, Partner
Pulse™ just reinforces this positioning. The combination of Gorilla
partner development service solutions coupled with this new
technology, and our artificial intelligence partner enablement
chatbot, is absolute dynamite.", he added.
The acquisition of MarketingXpress fits into Gorilla's strategy
of developing the most robust technology portfolio in the channel
ecosystem. The acquisition will also strengthen Gorilla Corporation
by MarketingXpress's CEO Maarten
Elsenaar joining as its new CTO, accompanied by the
MarketingXpress R&D and Engineering Team.
Gorilla clients can now benefit from the most innovative TCMA
platform available in the market, designed with security and GDPR
compliance at its core, and simplifying the partner experience, all
the way from the online marketplace to co-branding and execution of
marketing actions. Channel partner enablement is effected through a
natural language conversational chatbot, and backed by Gorilla's
expert marketing concierge native language global teams. APIs to
Hubspot and Salesforce provide the flexibility and integrations
partners require.
"We have been working diligently to resolve the usability issues
technology vendors and their partners have with the legacy
platforms. Our systems are engineered with partner satisfaction in
mind", said Maarten Elsenaar, CEO of
MarketingXpress, "Our technology provides preemptive thinking and
assures marketing ROI, when coupled with the strength of the
Gorilla partner marketing concierge services."
The Partner Pulse platform provides 4 major building blocks for
improving your marketing, sales, and partner performance:
- Score-carding and Reporting
- Partner Recruitment and Onboarding
- Co-Marketing Campaigns
- Pipeline & Lead Management
The platform can be ordered from Gorilla Corporation and can be
purchased as a stand-alone product or together with Gorilla's other
channel sales and marketing services.
About Gorilla Corporation
Gorilla Corporation is a leading provider of vendor partner
marketing technologies and services for the IT channel. Gorilla
enables next-generation partnering and helps technology vendors
build broad channel ecosystems and partner programs and ensure
scalable revenue growth. Gorilla's headquarters are located in
San Francisco, USA with local offices in Europe, Africa and Asia-Pacific regions. To learn more about
Gorilla Corporation, visit http://www.gorillaict.com
Contact:
Susanne Runald
VP of Marketing
Gorilla Corporations
susanne.runald@gorillaict.com
Media Contact
Susanne Runald, Gorilla Corporation, +1 6198887569,
susanne.runald@gorillaict.com
Twitter, Facebook
SOURCE Gorilla Corporation