TOKYO, Dec. 25, 2020 /PRNewswire-PRWeb/ -- Shanghai transcosmos Marketing Services Co.,
Ltd. (Headquarters: Shanghai,
China; CEO: Eijiro Yamashita;
transcosmos China), a wholly-owned
subsidiary of transcosmos inc., is proud to announce that with its
e-commerce services primarily for TMALL and JD, clients generated
gross merchandizing volume (GMV) of over 2.909 billion yuan (about 46.32 billion yen, converting 1 yuan to 15.92
yen) on November 11,
China's Double Eleven Shopping
Festival.
Unlike previous years where the campaign ran only on
November 11, 2020 Double Eleven
campaign period was extended to fully stimulate consumers' buying
appetite. The campaign was conducted in two phases this year, first
from November 1 to 3 (3 days) and
next on November 11 (24 hours).
Accordingly, each platform tallied up each brand's GMV for 11 days,
from 12 a.m. November 1 to 11:59:59
p.m. November 11, an extension
from only 24 hours on November 11 in
the past. The first Double Eleven - a mega national shopping event
in China - after the novel
coronavirus outbreak showcased China's strong consumer appetite and its
potential. During Double Eleven, TMALL achieved GMV of 498.2 billion yuan (about 7,931.3 billion yen, converting 1 yuan to 15.92
yen), whilst JD reaching GMV of 271.5
billion yuan (about 4,322.2 billion
yen, converting 1 yuan to
15.92 yen). And, transcosmos
China provided its services to
nine brands that were ranked in the TMALL "1
billion yuan club" (brands with 1
billion yuan sales or higher during Double Eleven).
Year after year, Double Eleven continues to heat up, and
expectations for new retail services also keep rising among
e-commerce shopping malls and brands alike. Against the background,
service providers are facing tough times for they must show their
collective strength including capabilities to gain ad resources
from the platforms, grasp on and off-peak periods, select items,
operate data, manage consumer operations, and more. As a TMALL
five-star partner, transcosmos China secured advertising spots and resources,
and ran them both online and offline from the night before the
Double Eleven pre-sales period, ultimately helping clients hit a
record high GMV during Double Eleven using data tools and a variety
of marketing techniques.
- BANDAI official flagship store
TMALL "BANDAI official flagship store" which transcosmos
China operates, has renewed its
record GMV again during Double Eleven 2020. Its merchandizing
volume recorded on November 1, the
initial date of the event, surpassed the GMV of the previous year,
and seven items exceeded 1 million
yuan sales (about 15.92 million
yen, converting 1 yuan to
15.92 yen). Moreover, BANDAI sold
limited red-colored character items, the symbolic color of
China, and those items alone
generated 6 million yuan (about
95.52 million yen, converting
1 yuan to 15.92 yen), achieving great success. transcosmos
China assisted BANDAI in
skyrocketing its sales volume with the following marketing
techniques.
- Advertising resources: transcosmos China has entered into a brand advertisement
design competition hosted by TMALL. Highly recognized for its
creativity and rendering techniques, the company has successfully
acquired ad spots where TMALL gives great exposure. Given the
spots, BANDAI has become one of the top brands to be showcased on
TMALL's both print and video ads during the Double Eleven campaign,
thereby enabling BANDAI to expose the brand for free in the most
densely populated areas such as subways, business districts and
office buildings in major cities.
- Data-driven marketing: With the power of Alibaba's Brand
Databank (integrated database owned by Alibaba Group), transcosmos
China gained consumer insights and
delivered campaign ads tailored to each target group, thereby
helping BANDAI execute its initiatives to attract consumers to its
online store in ways that meet the needs of target groups from the
pre-sales period.
- Offline campaign: transcosmos China presented a proposal to open a pop-up
store, and developed and executed strategies for success. BANDAI
opened the store in front of the crowded Shimao International Plaza
located on East Nanjing Road Pedestrian Street in Shanghai. Within only 5 days, the store
welcomed a cumulative total of over 100 thousand customers.
- Canon Official Flagship Store
At 1 a.m. on November 11, Canon official flagship store (URL:
https://canon.tmall.com/), one of transcosmos China's clients, was listed in "TMALL Double
Eleven Digital Home Appliance Industry Top 10 Brands (in terms of
merchandizing volume)."
- Live Commerce: transcosmos China formed an influencer marketing team with
its highly specialized members, and with the general manager of
Canon Business Unit joining the team, they streamed its store live.
As a result, the Canon official flagship store ranked the
industry's top 6 in the live commerce category, exceeding 500
thousand total views and as many as 1.5 million Likes a day.
- Data-driven marketing: transcosmos China successfully attracted 16 million new
customers to the flagship store via Alibaba's social game "Super
Interactive City." Moreover, the company assisted Canon in sending
pre-sales advertising to each target group using Alibaba's Brand
Databank. Many of those ads achieved an ROI of over 100%, playing
an important role in increasing store traffic and conversion during
both pre-sales and official Double Eleven periods.
Furthermore, with its data-driven consumer operations and highly
accurate marketing services, transcosmos China's "Uni Marketing" team helped top brands
in their respective industries, such as sports & outdoor
(ANTA), footwear (TATA), and household products (MDZF SWEETHOME,
HOTATA, IRIS OHYAMA) expand their
businesses. Among those brands, IRIS
OHYAMA, a household product brand from Japan, delivered 49% year-over-year active
customer growth, and 26% GMV growth from the previous year,
achieving over 33.36 million yuan
(about 500 million yen, converting
1 yuan to 15.92 yen).
Since transcosmos China
launched its operations in Shanghai as a digital transformation partner
for businesses in 2006, the company has continued expanding its
business, and now has 10 service bases in 7 cities in China. transcosmos China offers extensive services such as
contact center services, new retail services and digital marketing
services for over 70 Chinese and global brands. The company
launched its e-commerce business in 2009. Now, in partnership with
platforms such as TMALL, JD, and WeChat, transcosmos China offers a variety of services that
include e-commerce store/website development & operations,
sales channel development, online and offline data integration,
system development, consumer operations, and integrated marketing
services in the new retail industry (including cross-border
e-commerce) to clients in diverse industries including the 3C
Industry (Computer, Communications, and Consumer Electronics),
cosmetics, apparel, baby care, toy, sports, beverage, musical
instruments, household products, home theater/audio equipment,
stationery, and more.
With the collective strengths of its expert e-commerce
operations team, analytics team and marketing team, transcosmos
China will continue to deliver
high-quality products and customer experience for consumers based
on their needs, thereby assisting clients in expanding their
businesses.
*transcosmos is a trademark or registered trademark of
transcosmos inc. in Japan and
other countries.
*Other company names and product or service names used here are
trademarks or registered trademarks of respective companies.
About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have
combined superior "people" with up-to-date "technology" to enhance
the competitive strength of our clients by providing them with
superior and valuable services. transcosmos currently offers
services that support clients' business processes focusing on both
sales expansion and cost optimization through our 168 bases across
30 countries/regions with a focus on Asia, while continuously pursuing Operational
Excellence. Furthermore, following the expansion of e-commerce
market on the global scale, transcosmos provides a comprehensive
One-Stop Global E-Commerce Services to deliver our clients'
excellent products and services to consumers in 48
countries/regions around the globe. transcosmos aims to be the
"Global Digital Transformation Partner" of our clients, supporting
the clients' transformation by leveraging digital technology,
responding to the ever-changing business environment. Visit us here
https://www.trans-cosmos.co.jp/english/
Media Contact
transcosmos inc., transcosmos inc., +81-3-4363-0123,
pressroom@trans-cosmos.co.jp
SOURCE transcosmos inc.