NEW YORK, Sept. 16, 2020 /PRNewswire/ -- No one
unapologetically loves their hometown or their football teams more
than New Yorkers do. Although this NFL season is going to look
different, passionate and resilient Giants and Jets fans alike will
undoubtedly represent their teams proudly from home. To ensure the
legendary electric atmosphere of MetLife Stadium lives on at home,
the teams are coming together and teaming up with Pepsi to help
give fans the ultimate New York
game day experience all season long.
Today, Pepsi announced their 'Going Live in New York' campaign with a digital short
featuring fan-favorite Jets Legend Nick Mangold. The content
kicks off a larger consumer sweeps where, each week, prizes will
drop live every game day on the Brand's official fan-portal
MadeForNYFootballWatching.com; NY fans will have the chance to
enter and win merch that will elevate their home watching
experience like a new flat screen TV, Bluetooth soundbar,
team-branded recliner, and more. And, two lucky fans will get
a chance to win the grand prize including tickets and unique
experience at the Jets' or Giants' 2021 regular season home opener
at MetLife Stadium.
"Nothing brings me more excitement than showing up to our house
on game day and feeling our Jets' fans support," says legendary
Jets' player Nick Mangold. "Even
though this is going to be a different season, I'm so honored to
team up with Pepsi and bring our deserving fans some excitement on
game day."
"Giants' fans are truly one-of-a-kind and being able to be a
part of this family is an incredible honor," says Giants' running
back Saquon Barkley. "I am so pumped that Pepsi is bringing some
epic prizes to our fans so they can celebrate the season as it
should be, enjoying each game day to the fullest."
"New Yorkers' are as tough as they come and the last few months
have been anything but normal for them," says Rich Funaoka, Director of Brand Marketing,
PepsiCo North Division. "So, for the upcoming NFL season, our team
at Pepsi wanted to help bring Giants and Jets fans not only some
normalcy but the game day excitement they deserve."
Pepsi is thrilled to partner with the Jets and Giants and help
fans enjoy the ultimate game day experience. In addition to the
'Going Live in New York' campaign,
the unique fan-portal, which is part of the larger "Made for
Football Watching" campaign spotlighting and celebrating the
"elite" football watchers around the country, will hold
downloadable content like Zoom backgrounds, stickers for your IG
and Snap content, and local team-specific food and beverage recipes
to enjoy throughout this season! Fans can also look out for
limited time branded Jets and Giants 12-pack cases of Pepsi, Pepsi
Zero Sugar and Diet Pepsi cans.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $67 billion in net revenue in
2019, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 23 brands that generate more than
$1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information, visit www.pepsico.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/pepsi-giants-and-jets-are-going-live-in-new-york-this-season-for-fans-at-home-301132215.html
SOURCE PepsiCo Beverages North America