Top Factors Driving the Global Baby Bottle Warmers and Sterilizers Market| Technavio
April 25 2018 - 1:39PM
Business Wire
Technavio market research analysts forecast the global
baby bottle warmers and sterilizers market to grow at a CAGR of
nearly 7% during the period 2018-2022, according to their
latest report.
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Technavio has published a new market
research report on the global baby bottle warmers and sterilizers
market from 2018-2022. (Graphic: Business Wire)
Smart connectivity in baby bottle warmers is the latest trend in
the market. Smart home systems that use the Internet for security
and control systems, kitchen appliances, lighting, and other home
appliances are increasingly gaining popularity at a global level.
Therefore, to gain customer's attention and market share, vendors
are integrating smart connectivity features in the baby bottle
warmers. Tech-savvy customers are constantly looking for appliances
that could provide them a convenient, easy, and comfortable
lifestyle. Health concern among new parents has led them toward
purchasing smart bottle warmers and sterilizers.
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In this report, Technavio analysts highlight technology
innovation and portfolio extension as a key factor contributing to
the growth of the global baby bottle warmers and sterilizers
market:
Technology innovation and portfolio
extension leading to product premiumization
Bottle warmers are used for heating expressed breastmilk or
formula milk at an appropriate temperature. Vendors focus on
technology innovation and portfolio extension, which leads to
product premiumization. Therefore, vendors innovate their product
offerings by incorporating advanced technologies, to gain market
share. Smart connectivity is one of the latest technologies
incorporated in baby bottle sterilizers, and new bottle sterilizers
can be easily connected to smartphones or tablets using wireless
technology such as Bluetooth, which can send alerts and control and
monitor the bottle warmers from anywhere in the house.
Other product innovations by vendors include multifunctional
bottle sterilizers. For instance, Koninklijke Philips offers a
bottle sterilizer named Avent 4-in-1 electric steam sterilizer,
which has a unique design and can be used in four different ways.
This product can fit baby bottles and accessories conveniently and
organize them easily. Vendors such as Munchkin, Arstana, and Jackel
International offer on-the-go bottle warmers which can be easily
used by parents while traveling.
According to a senior analyst at Technavio
for toys and baby products research, “Innovative features in
bottle warmers and sterilizers may propel the growth of the global
baby bottle warmers and sterilizers market during the forecast
period. Manufacturers can extend their product line and develop
more premium products with the use of advanced technology, which
augurs well for the growth of the market during the forecast
period.”
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Global baby bottle warmers and
sterilizers market segmentation
This market research report segments the global baby bottle
warmers and sterilizers market by distribution channel (offline
and online), by product (sterilizers and warmers), by end-users
(residential user and other users) and key regions (the Americas,
APAC, and EMEA).
Based on end-user, the market can be categorized into segments
such as residential user and others. The others segment includes
hospitals, healthcare centers, childcare institutes, orphanages,
hotels, resorts, and homestays. In 2017, the residential user
segment accounted for more than 82% of the global market, which is
expected to reach decline by close to 2% by 2022.
In 2017, the Americas dominated the global baby bottle warmers
and sterilizers market with most of the share stemming from the US,
Canada, and Mexico. The Americas was followed by EMEA and APAC.
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Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS:
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