AvMed to Florida: Stop Thinking “AFFLUENT” and Start Thinking “WELLfluent”
October 11 2016 - 2:57PM
Business Wire
Health plan launches movement with rap video,
aims to seek "riches" through health and happiness
Can a middle class family be “rich?” One of Florida’s oldest and
largest not-for-profit health plans believes that really depends
upon your definition. Miami-based AvMed has launched a movement
that encourages its Members to think beyond the typical definitions
of wealth and seek a lifestyle that can only be called
WELLfluent™. Citing studies that continue to show that when
people neglect their health, they also miss the importance of
achieving the balance that leads to happiness, AvMed is helping its
350,000 Floridian Members to shift their perspective and join the
WELLfluent.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161011006593/en/
AvMed's WELLfluent™ family -- the picture
of happiness and "healthiness." (Photo: Business Wire)
“In a world of 24-hour news and technology that keeps us in
constant contact, even when we don’t want to be, it’s easy to
overlook our ‘inner riches’,” said AvMed President and COO James M.
Repp. “The WELLfluent movement celebrates people who are
rich in the things that matter most; health, happiness, and a
healthy balance of mind, body, and soul. AvMed not only celebrates
the WELLfluent, but we also offer the tools and support to
help those striving to get WELLfluent and stay
WELLfluent.”
To launch the movement, AvMed has premiered a rap video that
turns the genre on its head. By combining the typical imagery of
artists celebrating an affluent life with a suburban family raking
leaves and making smoothies in celebration of a WELLfluent
life, AvMed highlights the many ways Floridians can become richer
simply by playing, laughing, and even meditating together. See it
and share it at http://bit.ly/WELLfluentRap.
“We have become a society obsessed with flash, labels, and
‘bling’,” said Ana Eberhard, AvMed’s Director of Advertising and
Brand Marketing. “But these material riches rarely bring us the
happiness we seek. At AvMed, we know that focusing on what matters
most — healthy minds, healthy bodies, and healthy spirits — will
allow our Members to get the most out of every WELLfluent
moment.”
AvMed offers Member-exclusive incentives, programs, clubs, and
rewards that put health first. Discounts on everything from gym
memberships to Weight Watchers® to alternative-medicine practices
such as acupuncture and massages encourage Members to find true
wealth within their health.
About AvMed
With headquarters in Miami and offices in every major
metropolitan area of the only state we have served in our
near-50-year history, AvMed transforms lives to create a
WELLfluent world. By uniting around this sole purpose, we
aim to inspire our 350,000 Floridian health plan Members to focus
on health and happiness of the mind, body, and soul. Learn more at
www.AvMed.org or visit our Facebook page to tag your
WELLfluent life with #JointheWELLfluent.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161011006593/en/
AvMedMedia inquiries:Corey Miller,
305-671-4721Corey.Miller@AvMed.org