SAN JOSE, Calif., June 24, 2015 /PRNewswire/ -- How do
fast-track marketing technology innovators gain the attention of
CMOs, the new powerhouse buyer of customer engagement, big data
analytics and go-to-market solutions? One upcoming opportunity will
be the DEMO Traction event in Boston on September 16.
The Chief Marketing Officer (CMO) Council and DEMO are working
together to showcase innovation in martech at the upcoming DEMO
Traction event, which will be held September
16 in Boston. The focus of
DEMO Traction is to connect more than 30 promising growth startups
with prospective customers and investors. A key focus at DEMO
Traction is to support CMOs and their evaluation of emerging tech
by showcasing five martech startups, as well as incorporating
special CMO-focused programming around martech innovation in the
conference agenda. We are now accepting applications for martech
startups to participate in DEMO Traction. For more information and
to apply, visit http://www.demo.com/DTRBSMarTech.
"There is an overwhelming number of new MarTech innovations out
there that need to be screened, evaluated and tested," notes
Donovan Neale-May, Executive
Director of the CMO Council. "Most CMOs have little mindshare for
this, so programs like DEMO Traction offer a natural filtering
mechanism to surface the best offerings. Picking winners is not
easy, but putting serious buyers in front of qualified suppliers
will certainly help."
Erick Schonfeld, DEMO Executive
Producer, notes, "DEMO Traction will bring the next generation of
marketing technology startups to Boston—from smart data and
predictive analytics to video, mobile and social CRM. These proven
companies are growing fast for a reason—because they bring real
returns to marketing executives."
Some 9,000 members of the CMO Council control an estimated
$450 billion in annual aggregated
marketing spend, and a growing share of this is being invested in
digital marketing solutions, services and channels.
With nearly 3,000 marketing applications clamoring for
attention, it has become a real challenge for CMOs to staff up with
knowledgeable personnel and collaborate with IT groups to assess
where they need to progress. This includes mapping marketing
technology architectures, embracing cloud migration, fine-tuning
application selection, managing data unification, as well as
integrating with back-end systems and infrastructures.
A global CMO Council study, "Integrate to Accelerate Digital
Marketing Effectiveness," found that just 9 percent of more than
200 global marketers surveyed say they have a highly evolved
digital marketing model with a proven and clear path of evolution.
This compares to 36 percent who report a random embrace of
marketing point solutions (many cloud-based) that are not well
integrated or unified.
When asked which digital marketing processes and functions had
the most appeal to management and LOB leaders, top selections
included:
- Customer data integration, analytics and personalization of
market interactions (62 percent)
- Lead acquisition, conversion and upselling/cross-selling of
customers (60 percent)
- Website performance improvement and richer engagement (61
percent)
- Behavior-based insight gathering for more effective
segmentation and messaging (41 percent)
- Search marketing and online advertising (39 percent)
When it comes to assessing which digital marketing platforms,
solutions and channels will provide the most value and business
gain, the study found that chief marketers tend to look inward to
their own teams to determine needs and priorities (59 percent)
rather teaming with IT to specify requirements (32 percent). A
surprising 77 percent of marketers said their primary source for
evaluating and specifying marketing technologies was their own
internal team. More turned to vendors and solution providers (46
percent) than their own IT departments (42 percent). However, only
14 percent were highly satisfied with these resources.
The CMO Council's move to identify and promote marketing
technology innovation will start at DEMO Traction in Boston and will possibly be replicated at
similar events worldwide. It is in discussions with incubators,
accelerators and venture capital firms to identify disruptive
innovators in the marketing automation space. The CMO Council is
also looking to set up an online Solution Sourcing Center, where
members could share experiences and gain trusted, peer-based
referrals.
About the CMO Council
The Chief Marketing Officer (CMO) Council is the only global
network of executives specifically dedicated to high-level
knowledge exchange, thought leadership and personal relationship
building among senior corporate marketing leaders and brand
decision-makers across a wide range of global industries. The CMO
Council's 9,000 members control more than $450 billion in aggregated annual marketing
expenditures and run complex, distributed marketing and sales
operations worldwide. In total, the CMO Council and its strategic
interest communities include more than 35,000 global executives in
more than 110 countries covering multiple industries, segments and
markets. Regional chapters and advisory boards are active in the
Americas, Europe, Asia-Pacific, Middle
East, India and
Africa. The council's strategic
interest groups include the Coalition to Leverage and Optimize
Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM)
Strategies Forum, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing
Supply Chain Institute, Customer Experience Board, Digital
Marketing Performance Institute, GeoBranding Center and the Brand
Inspiration Center. Learn more at www.cmocouncil.org.
About the DEMO Conferences
Produced by IDG, the DEMO conferences in the United States, China, Brazil, Russia and Vietnam focus on emerging technologies and new
product innovations. The DEMO conferences have earned their
reputation for consistently identifying tomorrow's cutting-edge
technologies and have served as launchpad events for companies such
as Palm, E*Trade, Salesforce, WebEx, TiVo, VMware, Fusion-io and
thousands of others, helping them to secure venture funding,
establish critical business relationships and influence early
adopters. The DEMO Scholarship Partner Program, subsidized by
corporate sponsorships, offers multiple scholarship opportunities
to ensure that deserving entrepreneurs have the chance to introduce
cutting-edge technological products at DEMO, which might have
otherwise gone undiscovered.
To attend or apply to DEMO, please go to www.demo.com.
Follow DEMO on Twitter: @demo
Follow DEMO on Facebook:
https://www.facebook.com/DEMOconference
Follow the DEMO Blog: thedemoblog.com
Follow IDG Enterprise on Twitter: @IDGEnterprise
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SOURCE CMO Council