The Global Smartphone Industry: A New Era of Competition and Major
Players' Strategies
FARMINGTON, Conn., Nov. 20, 2012 /PRNewswire-iReach/ -- With
smartphone penetration in mature markets is pushing past 60%,
emerging markets will become increasingly significant. In the
emerging markets, smartphone makers, such as Samsung, need to
compete with other rivals for a low ARPU (Average Revenue Per User)
user base with low-priced products and sustaining profitability
with an profit margin around 17%-18%, which will be a huge
challenge for Samsung. As the global market for smartphones
experiences hurdles curtailing growth, a shortage of 28nm chips and
deferred shipments due to patent infringement issues are just a few
impediments that have contributed to the downturn of Taiwan-based smartphone vendor HTC.
(Photo: http://photos.prnewswire.com/prnh/20121120/CG17177)
Global Information Inc (GII) highlights three market research
reports following the global market for smartphones. In these
reports, premium market research publisher Market Intelligence
& Consulting Institute examines major strategies, provides
insight into the future shape of the market, and tracks leading
smartphone brands.
The Global Smartphone Industry: A New Era of Competition and
Major Players' Strategies
Samsung, which led the market leadership in the first quarter of
2012, continued to see its market share grow to 23% in the second
quarter of 2012. Of the total mobile phone shipped by Samsung,
50.50 million units were Smartphones. Samsung is among one of few
branded vendors that were able to enjoy shipment growth in the
second quarter compared to the first quarter. In order to prevent a
loss in market share following the launch of Apple's iPhone 5,
Samsung launched the Galaxy Note II featuring a 5.5-inch AMOLED
(Active Matrix Organic Light Emitting Diode) panel on August 29, 2012.
In the second quarter of 2012, the iPhone shipment volume did
not live up to market expectations, mainly due to users' deferred
purchase in anticipation of the unveiling of iPhone 5. On
September 13, Apple officially
launched the iPhone 5 with features including a 4-inch Retina
display screen using in-cell touchscreen technology and HD
front-facing camera as rumored. However, as the iPhone 5 was
launched in mid-September, the positive effect of iPhone 5 launch
on the total iPhone shipment is expected to be limited in the third
quarter of 2012 during which the total iPhone shipment is expected
to still witness a sequential decline.
This report profiles the development of the global market for
smartphones in 2012, examines strategies of five major groups in
the industry and provides an insight into the future outlook of the
industry while pointing out feasible product strategies to be put
in place by other Smartphone brands, aside from Apple and Samsung,
in order to seize a larger piece of the market-pie.
An Executive Summary for this report and free sample pages from
the full document are available at
http://www.giiresearch.com/report/iii254449-global-smartphone-industry-new-era-competition.html
The Taiwanese Smartphone Application IC Market,
3Q 2012
This report provides market size and value forecast and the
third quarter review of the Taiwanese Smartphone baseband,
transceiver, power amplifier, application processor, GPS IC,
Bluetooth IC, and Wi-Fi IC markets. The report includes information
for baseband, transceiver, power amplifier, application processor,
GPS IC, Bluetooth IC, and Wi-Fi IC market volume, value, ASP, and
market share by solution provider.
An Executive Summary for this report and free sample pages from
the full document are available at
http://www.giiresearch.com/report/iii235004-taiwanese-smartphone-application-ic-market-1q-2012.html
The Taiwanese Mobile Phone Industry, 3Q 2012
Taiwanese Smartphone branded vendor HTC witnessed revenue
declines in the first half of 2012, partly due to the shortage of
28nm chips and the two-week deferred shipment to the United States resulting from patent
infringement issues. But, on top of the pile of reasons behind the
HTC downturn is that the company starts losing its edge, such that,
without production scale like Apple and Samsung, the company is
likely to have trouble lowering production costs and ensuring a
stable supply of key components.
According to the report, the overall shipment volumes for the
Taiwanese mobile phone industry saw sequential declines in the
second quarter of 2012 due to reduced orders for feature phones and
Smartphones. Nevertheless, the industry's shipment volume and value
are expected to bounce back in the third quarter of 2012 and hit a
new high in the fourth quarter of 2012. Nevertheless, the
industry's shipment volume and value are expected to bounce back in
the third quarter of 2012 and hit a new high in the fourth quarter
of 2012.
This report presents forecast and recent quarter review of
mobile phone shipment volume, shipment value, and APS, and analyzes
manufacturer volume rankings, shipment by maker, and price trends.
Also provided are shipment breakdowns by system technology,
operating systems, display, embedded Bluetooth, Wi-Fi, and GPS, and
examines production locations, shipment destinations, and customer
portfolios.
An Executive Summary for this report and free sample pages from
the full document are available at
http://www.giiresearch.com/report/iii252977-taiwanese-mobile-phone-industry-3q.html
About Global Information Inc. Global Information (GII)
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Korea, Taiwan, Singapore, Europe and the
United States.
Media Contact: Jeremy
Palaia, Global Information, Inc., 1-860-674-8796,
Press@gii.co.jp
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