Tyco International Taps Chief Representative and a Communications Director to Manage Growing Presence in China
April 13 2005 - 12:58PM
PR Newswire (US)
Tyco International Taps Chief Representative and a Communications
Director to Manage Growing Presence in China PEMBROKE, Bermuda,
April 13 /PRNewswire-FirstCall/ -- Tyco International
(NYSE:TYC)(BSX:TYC) recently appointed two key hires to represent
Tyco in China. The company has named Michael T. Byrnes as vice
president of public affairs and president of Tyco China and Ross L.
Ma as director of communications for China. Throughout China, Tyco
has nearly 28,000 employees and numerous facilities representing
each of the company's five business segments including Electronics,
Healthcare, Fire & Security, Engineered Products & Services
and Plastics & Adhesives. Byrnes will report to Dr. Fruzsina
Harsanyi, Tyco's vice president of global public affairs, who said,
"Tyco's presence in China is growing almost daily, and we are
pleased to have found a professional of Michael's caliber to carry
out public affairs programs that advance our strategic growth
objectives in this critical market. He will make full use of his
considerable skill set to further Tyco's diverse interests
throughout China." Byrnes, 59, most recently served as chief
representative and vice president of China operations for Rockwell
International. In this new position, Byrnes will promote and
advance Tyco's multi-faceted business capabilities and diverse
business interests in the growing China market. He will be based in
Beijing. Byrnes will manage government relations and public affairs
at all levels in support of both corporate and local business unit
goals. He will serve as Tyco's primary liaison to national,
provincial and municipal Chinese government officials, coordinating
the company's interests relating to trade, investment, regulatory
affairs and U.S.-China relations. Byrnes has more than two decades
of direct experience in China. He served 30 years as an officer in
the United States Army, rising to Major General. His experience in
Asia included working as a military attache to the U.S. Consulate
in Hong Kong and culminated as the U.S. defense attache at the U.S.
embassy in Beijing. Byrnes holds a Master of Arts degree in
strategy and operations from the Navy War College, as well as a
Master of Arts degree in Asian studies/international relations from
the University of New Hampshire. Ma reports to Charles Young,
Tyco's senior vice president of marketing and communications. Prior
to Tyco, Ma, 44, worked at a number of leading multi- national
companies in China including Boeing, Burson Marsteller and Edelman.
At Tyco, he will be responsible for leading the company's
communications, branding and employee communications activities in
China. He will also support the marketing communications efforts of
all Tyco business segments operating there. "We are fortunate to
have a communications leader of his ability," said Young. "Ross'
tremendous talent and expertise will play an integral part in our
efforts to build awareness of Tyco's presence throughout China." Ma
has nearly two decades of media and communications experience in
China. He was an editor and reporter at the China Daily, a national
English newspaper, for seven years, where he covered a range of
topics including domestic politics, business and culture. Ma was
director of communications at Boeing, Burson Marsteller and Edelman
in China. Ma holds Bachelor of Arts degrees in English literature
and international journalism from Shanghai International Studies
University. He also earned a Master of Business Administration
degree from Queensland University in Australia. Tyco International
Ltd. is a global, diversified company that provides vital products
and services to customers in five business segments: Fire &
Security, Electronics, Healthcare, Engineered Products &
Services, and Plastics & Adhesives. With 2004 revenue of $40
billion, Tyco employs approximately 250,000 people worldwide. More
information on Tyco can be found at http://www.tyco.com/.
DATASOURCE: Tyco International Ltd. CONTACT: Sheri Woodruff of Tyco
International Ltd., +1-609-720-4399, Web site: http://www.tyco.com/
Company News On-Call: http://www.prnewswire.com/comp/897850.html
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