SANTA CLARA, California,
Nov. 7, 2018 /PRNewswire/
-- SDL (LSE: SDL), a global leader in content creation,
translation, and delivery, today announces the latest version of
SDL Tridion DX, providing the foundation for digital
transformation, and revolutionizing the way that enterprises can
manage their entire content lifecycle to support continuous digital
experiences. SDL also announces the general availability of SDL
Tridion Sites 9, its web content management system and part of SDL
Tridion DX, built for powering digital journeys.
Content drives experiences, all the way from pre-sales to
post-sales, across every stage of the customer journey. By
combining the strengths of SDL Tridion Sites, SDL Tridion Docs, SDL
Language Technology and Hai, SDL's Linguistic AI, SDL Tridion DX
enables unified digital experiences from a single platform, all
powered by content. For the first time ever, marketing teams can
deliver marketing-led experiences with in-depth product content
across touchpoints from one solution, providing customers with a
rich, continuous digital experience in their language, in any
context and channel.
"Today's content is usually created, translated and delivered in
silos across marketing, sales, customer support, service, delivery,
operations and product development. This organizational
fragmentation is visible to the outside world through inconsistent
and disconnected experiences. However, customers don't consume
information in silos and want easy access to all information,
ranging from engaging marketing content to in-depth product
information, and everything in between," said Jim Saunders, Chief Product Officer. "SDL
Tridion DX helps enterprises bridge the gaps between departments,
delivering blended omni-content from one platform to drive
continuous, holistic experiences that are localized, personalized
and highly relevant across the entire customer journey."
With SDL Dynamic Experience Delivery, SDL Tridion DX solves the
typical fragmentation in front-end experiences by connecting to
multiple backend content repositories and business systems that
span organizational and technology silos, providing centralized
control for assembling content to ensure it is consistent, personal
and relevant to all audiences. Enterprises can also benefit from
ultimate content reuse to save costs and speed up time to market,
while its modern micro services-based approach enables headless
omni-content delivery to any digital touchpoint and
interoperability with existing systems in a wide variety of
environments. Combined with Hai, SDL's Linguistic AI, users will
have access to more intelligent analytics, content assistance and
taxonomy
This new release of SDL Tridion DX is based on:
SDL Tridion Sites 9: Available today, the latest version
of SDL's web content management system (CMS) makes it easier to
reach global customers faster by supporting agile marketing
processes with flexible content delivery, allowing enterprises to
provide brand consistency across digital real-estate with local
nuanced personalized content. The latest version has been designed
for speed and efficiency providing:
- Better Experiences – easier to blend content on a single
page
- Better Operations – easier to edit content with in the CMS
- Better Technology – easier to deploy content across
websites faster; and scale to any size
To find out what else is new click here.
SDL Tridion Docs 13: As a component content management
system (CCMS), SDL Tridion Docs centralizes the creation,
translation and delivery of DITA-based structured content,
delivering accurate, accessible information in multiple languages
and formats. It manages product information, after-sales content
and self‐service support information, while also enabling users to
blend marketing and product content to better serve external
customers, field service and any customer-facing employees.
Available today, the newest release of SDL Tridion Docs supports
DITA 1.3, the latest version of the standard. Already serving a
wide range of industries, in 2019 SDL will deliver the next major
version of SDL Tridion Docs with new features that support emerging
structured content use cases and industries such as Financial
Services and Life Sciences. All of this will help organizations –
regardless of industry – ensure that they're delivering continuous
customer experiences, across any device or channel.
To show the critical role of content in delivering continuous
customer journeys, SDL recently commissioned a Forrester Consulting
study - 'Today's Content Supply Chains Prevent Continuous Customer
Journeys'. Find out why only a third of companies believe their
customer's journey is completely continuous by downloading the full
report here. If you would like to know how your content can be your
best salesperson and help grow sales, while encouraging customers
along their journey, read our new eBook here.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 88 of the top 100 global companies work with and trust us
on SDL.com. Follow us on Twitter, LinkedIn and Facebook.
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SOURCE SDL plc