MAIDENHEAD, England,
November 1, 2018 /PRNewswire/ --
SDL (LSE: SDL), a global leader in
content creation, translation, management and delivery, today
announces it is helping leading brands develop their own Global
Content Operating Model (GCOM), addressing their most complex
content and language challenges as they engage with global
audiences.
Companies are struggling to handle the
growing volume and velocity of content, relying too heavily on a
collection of disparate systems, applications and processes to
build their customer experiences. Alongside internal departmental
silos, the knock on effect of all these issues include fragmented
customer journeys, and enormous inefficiencies for companies
engaging with global audiences across multiple languages.
A Global Content Operating Model
integrates all the elements of the content supply chain, breaking
down departmental silos and bringing information together in a way
that helps companies automate and optimize content delivery across
the entire customer journey. This opens the door to communicating
with, and understanding, employees and potentially millions of
customers in their own language, and on their device of choice.
A GCOM involves six steps, each
designed to further align departments, people and processes,
helping brands move from manual to autonomous across their content
supply chain. These steps start with ad-hoc activities
without a GCOM in place, before moving towards a repeatable
model where an enterprise may have documented manual steps but is
not fully equipped to scale. From here, enterprises may start to
deploy managed workflows, integrating process, technology
and automation to scale, which become more optimized as they
centralize their GCOM strategy across budget, roles and technology
that span the entire process. Autonomous is the final stage,
where an enterprise is well positioned to deploy artificial
intelligence to support day-to-day operations for creating and
delivering global content. With this approach, companies stand to
gain improved productivity, higher customer engagement, increased
conversion rates, and increased customer satisfaction.
"We want everyone to understand - and
have the ability to engage - with anyone in the world, regardless
of the language they speak. By evolving your GCOM, you will become
better at delivering these experiences through natural alignment
between departments, people and processes across your business,"
said Peggy Chen, CMO at SDL. "This
approach makes business sense, and offers enormous efficiencies in
the way content is managed and delivered to worldwide
audiences."
At SDL Connect, its annual global
content conference taking place in Santa
Clara, CA, on November 7 and 8
2018, brands including Philips Healthcare and NetApp, will be
taking the stage to talk about their own GCOM experiences, and how
they have moved from a siloed approach to more optimized processes
with better governance, to drive more connected experiences and
customer journeys.
For example, Tim Paiva, Senior Learning Products Developer,
MR Patient Care at Philips Healthcare, will provide insights on how
his team has developed new processes to improve large volumes of
translations for both instructions and software, while retaining
mandatory high levels of quality. There will also be a panel
discussion, "The Nuts and Bolts of a Global Content Operating
Model," where experts and customers from across the globe, will
offer practical insights on best practices they've learned while
improving their companies' respective GCOMs.
Today SDL is helping some of the
globe's leading brands deploy a GCOM strategy. Top airlines such as
All Nippon Airways and China Airlines have turned to SDL to
overcome their language and content challenges involved with
engaging with millions of multilingual customers globally. Other
highlights include:
-
A leading media services and
streaming company is using machine learning to organize content,
and a range of SDL solutions, to automate translation of rich media
- including subtitling - to millions of customers online.
-
A top five accounting and
professional services firm turned to SDL to provide critical
support in achieving its digital vision. Around 80,000 auditors
will benefit from instant access to any information across the
business - in their own language.
-
A global manufacturer of tools and
machinery for the mining and metal industries is working with SDL
to develop a GCOM strategy to automate their global processes,
people and technologies across their content supply chain.
With 88* of the top 100 global brands
as SDL customers, (Interbrand's recent 2018 Best Global Brands
Report*), SDL can solve today's disconnection between content
creation, translation and delivery, working closely with brands to
develop a GCOM framework that unifies platforms, processes and
people. A combination of SDL's software and services support a GCOM
framework, helping companies to progress - through regular
evaluation and optimization - from manual to autonomous across
their content supply chain.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 88 of the top 100 global companies work with and trust us
on SDL.com. Follow us
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SOURCE SDL plc