MAIDENHEAD, England,
Sept. 4, 2018 /PRNewswire/ -- SDL
(LSE: SDL), a leader in global content management, translation and
customer experience, today announces a strategic partnership with
DivvyHQ, a leader in integrated content planning, to help global
brands centrally plan, create, translate and deliver marketing
content.
With both SDL and DivvyHQ working with the world's biggest
brands, the partnership will provide enterprise customers with even
greater control of their content strategy, planning, and execution.
The collaboration combines DivvyHQ's central content hub for
managing integrated content calendars, initiatives and marketing
campaigns, with SDL Marketing Solutions' specialism in creating,
managing, translating and delivering any type of marketing-related
content across any device, channel or language. This will optimize
the speed, quality and cost of doing business across the entire
content supply chain.
"Without a product like DivvyHQ, it's actually incredibly
difficult to create, manage and deliver integrated content for
brands, product and services in just one language, let alone dozens
of languages where marketing messages need to be adapted for
different audiences and cultures," said Simon Moore, VP of SDL Marketing Solutions. "Our
partnership with DivvyHQ solves this problem – giving brands a
central way to organize, plan and execute international marketing
campaigns with ease."
"To reach consumers in today's noisy digital world, brands need
more than a theoretical campaign planning tool. They need a solid
strategy, the right collaboration tools, and creative production
resources that can deliver an integrated, omnichannel message,"
says Brock Stechman, Co-Founder of
DivvyHQ. "Our partnership with SDL marks an exciting milestone for
our customers, who can now easily plan, translate, adapt and
publish global content centrally – ensuring that marketing messages
hit the right note with any customer, in any language."
SDL Marketing Solutions is the specialist transcreation and
marketing content production division of SDL, and helps global
businesses overcome their content fragmentation challenge. The team
help brands deliver culturally relevant communications faster,
improving on-brand awareness across every media type and digital
touchpoint. This combined with SDL's web content management system,
SDL Tridion DX, can also help customers publish content across any
digital channel.
DivvyHQ provides a content planning and production workflow tool
for high-volume content teams. Its tool has been built to help
marketers and content producers stay organized and successfully
execute demanding and complicated content marketing and social
media marketing. Customers include Red
Bull, Mercedes-Benz, Lowe's, Pfizer and H&R Block, to
name a few.
Brands interested in finding out more about the partnership are
invited to join DivvyHQ and SDL on 4
September 2018 at the Content Marketing World Conference and
Expo, Cleveland, Ohio. If you
would like a $100 discount on the
entrance fee, please visit the event registration page (using the
code: S1-dzDuvo00).
About DivvyHQ
DivvyHQ, voted the #1 Content Creation & Workflow Platform
in the world, makes it incredibly easy for global marketing and
content teams to get organized, plan, produce and publish
high-quality content more efficiently. DivvyHQ has been used in
over 90 countries, and global marketing teams at such brands as
Lowe's, Olive Garden, Mercedes-Benz, National Geographic, H&R
Block and Aflac rely on DivvyHQ to improve their content marketing
efforts. For more information, contact DivvyHQ
at contact@divvyhq.com.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 85 of the top 100 global companies work with and trust us
on SDL.com. Follow us
on Twitter, LinkedIn and Facebook.
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SOURCE SDL plc