MAIDENHEAD, England,
July 12, 2018 /PRNewswire/ --
SDL (LSE: SDL), a leader in global
content management, translation and digital experience, today
announced that Lifeplus has selected SDL Managed Translation for
Small Medium Businesses (SMBs), and SDL Translation Management
System (TMS), to manage and localize its marketing collateral into
seven languages across the 50 countries it operates.
As a referral marketing company supplying high quality natural
nutritional supplements and organic skin care that allow
individuals to sell and work from home, Lifeplus provides content
across English, German, French, Italian, Spanish, Dutch and
Japanese.
Prior to working with SDL, Lifeplus used a number of translation
services, including several agencies and freelancers to support its
translation requirements. However, as a rapidly-growing business,
its translation approach evolved in an ad-hoc manner, presenting
quality, consistency and time-to-market challenges. The company
needed greater control over the spiralling administration time and
costs for its translation projects, and chose a combination of SDL
Managed Translation and SDL TMS for fast professional localization
and translation management, across all marketing assets. Since
partnering with SDL, Lifeplus benefits from:
- Greater control of content, branding and costs
- Ability to anticipate and interpret changing business needs and
scale accordingly
- Lower cost for translating global marketing content though a
reduction in cost per word with SDL's translation memory
"Our partnership with SDL not only provided instant transparency
on cost, but improved administration time enormously and simplified
our processes," said Faye
Elmore,
Senior Customer Marketing Manager, Lifeplus. "SDL focuses very
much on the quality of the language, and this has enabled us to
really capture the essence of the content being translated. I
cannot underestimate the value that this quality of work has
brought to our practices."
"Lifeplus is an ambitious business that engages with a truly
global audience," said Thomas
Labarthe, Chief Revenue Officer, SDL. "But international
engagement comes with a host of language challenges. We're
delighted to work with a brand that's already making a big
difference, and look forward to helping them engage with even more
customers over the years to come."
SDL Managed Translation for SMBs gives Lifeplus instant online
access to 15,000-plus quality assured local translators working to
ISO9001 standards. SDL TMS helps manage the entire translation
process, and gives back control of content by centralizing all
translation efforts into a single, streamlined process, eliminating
manual, ad hoc approaches. The technology uses powerful translation
memories, terminology managers and customizable workflows, reducing
translation costs by up to 50 percent. SDL's team of language
experts also assist the company's content team with additional
proofreading and audio transcription services.
About SDL
SDL (LSE:SDL) is the global innovator in language translation
technology, services and content management. For over 25 years
we've helped companies deliver transformative business results by
enabling powerful, nuanced digital experiences with customers
around the world. Are you in the know? Find out why 79 out of the
top 100 global brands work with us at SDL.com. Follow us on
LinkedIn, Twitter and Facebook.
SOURCE SDL Plc